When Apple rolled out the Retina display-equipped MacBook Pro earlier this year, the world oohed and aahed at its eye-popping renderings of nature photographs and smiling stock photo models. Meanwhile, web developers everywhere did a collective facepalm.

‘Retina’ quality devices are said to have such high pixel quality that at a normal viewing distance, the human eye can’t detect pixelation. Less pixelation means, crisper, cleaner, more beautiful-looking websites. Newer iPhone and iPad models already use Retina displays, and with the release of the new MacBook Pro, these devices are gaining market share.

That’s great. But for web designers, Retina displays pose a few problems. Plenty of consumers have scrambled for the new MacBook Pro (despite the hefty price tag)—but plenty haven’t. When Retina-display users view a site designed for an ordinary low-res screen, all that pricey pixel potential just gets wasted. But completely revamping web graphics and typography in Retina quality means larger image sizes and longer page-loading times—even for users without Retina display. It’s a lose-lose.

So how’s a designer to create a great cross-platform web experience and stay cutting-edge? The answer is responsive web design (RWD). Just as media queries can be applied to CSS to tell a site how to behave on different devices, they can also be used to change what users see depending on whether they’re viewing in a high-res or low-res environment. It means non-blurry, fast-loading pages for everybody—and less headache for developers.

Dealing with a new set of compatibility standards isn’t always easy. But at Atomic, we’ve made RWD part of our standard development processes, so we can respond and adapt with ease. As it happens, so-called retina-quality devices don’t even come close to the pixel-perceiving quality of the actual human eye (they’re based on 20/20 vision—but plenty of people can see even better).

Retina 2.0 may not be far off—and we’ll be ready.

Do you know how your site looks in Retina-vision? Contact Atomic and we’ll get your page up to snuff.

Hey, project managers! Now that you’ve got a degree and landed a job, you thought you were done studying for exams, right? Well, if you want to stay competitive, it might be time to hit the books.

Becoming a certified project manager can give you a serious leg up. It’s good for businesses, because it shows clients that their PMs really know their stuff. And it’s good for individuals, because it can mean the difference between getting a job offer…and getting passed over for someone who did get certified.

The Project Management Institute (PMI) is the proverbial gatekeeper of this coveted resume-booster. There are a few different levels of qualification, though the distinction of Project Management Professional (PMP) is the most common and most respected in the field.

PMPin’ ain’t easy

So what does it take to become a bona fide PMP? It’s not for the faint of heart (or of wallet). Before you can even think about taking the test, you’ll need a four-year bachelor’s degree, at least 4500 hours spent leading projects, and a minimum of 35 hours of professional education outside of work.

Between registration and testing, you can plan to drop about $1500—and that doesn’t include travel to seminars, extra test-prep help—or the coffee runs you’ll make while studying for the exam. When you pass the exam (or, should I say, if you pass—less than three-quarters of applicants do), you’ll have to keep your certification fresh by logging professional education hours every three years.

Working your way to the top

It’s a tall order—but the rewards are pretty sweet. On average, project managers with PMP certification make between $15,000 and $20,000 more than those without. Certification also means membership in the PMI—which gives you access to the latest industry insights, networking opportunities, and leadership positions in local PMI chapters. It’s more than just another line to put on your resume. PMP certification shows you’re serious about your work. (Would you spend years working towards the title if you weren’t?)

I, for one, hope the PMP is worth the hype. I’m still racking up hours, and then it’s exam time for me. For a small company like Atomic, having a PMP around is especially handy, because it shows we’ve got the credentials to compete with big-name firms.

If you’re a project manager and want to get noticed, go for the PMP. It’s hard work, but the payoff is worth it. My advice: pay attention to everything. You never know what could end up on the exam.

How does an (almost) certified PMP get things done? Give Atomic a ring, and witness project management panache.