Are you thinking about starting a website for your business? If so, you’re not alone. A website is a great way to reach new customers and grow your business. But where do you start?
In this blog post, we’ll give you an introduction to creating a website for your business. We’ll cover the basics of setting up a website, including choosing a domain name, choosing a web hosting provider, and designing your website. By the end of this blog post, you’ll have everything you need to get started on your new website!

Why do you need a website for your business?

The answer is simple – a website for your business can open doors to a multitude of opportunities, such as:
– Building brand recognition and trust with customers. A website gives potential customers an insight into your business, creating an understanding of who you are and what you offer.
– Generating more sales. A well-designed website can help your business to reach more people and make more sales.
– Establishing credibility. A website serves as an online portfolio that provides proof of the quality of your services or products.
– Increasing visibility. Your website can help to increase your visibility online and show potential customers that you’re serious about what you do.
– Expanding customer base. A website can help your business to reach customers from all over the world.
– Expanding your reach. With a website, you can easily add new content and make changes to existing content. You can also use it as a platform to promote special offers and deals, grow your email list, and enhance customer engagement.

Pick a web host and domain name

Picking a web hosting and domain name can be a daunting process. It’s important to take the time to do the research and pick the hosting provider that best fits your needs. While the prices for web hosting and domain names can vary depending on the host, the following are some of the key features you should look for when selecting a web host:
• Reliable uptime: Make sure web hosting service offers reliable uptime and is capable of maintaining your site at all times.
• Server stability: Your host should have a stable server that can handle spikes in traffic without slowing down your website.
• Security: Security is paramount when it comes to web hosting. Make sure your host has measures in place to protect your website from malicious attacks and hackers.
• Customer service: Make sure the hosting company you choose provides excellent customer service and technical support.
• Pricing: Make sure the price you pay for web hosting is competitive and includes all the features you need.
Once you have selected a web hosting provider and domain name, you’ll be ready to start building your website.

Planning your website content

Having a website for your business is important for the success of your business, but planning and creating website content can be a challenge. It is imperative to have a good plan in place so that your content is effective. Here are some tips to help you plan your website content:
• Define your audience: Who is the target audience of your website content? Knowing your target audience will help you create content that resonates with them.
• Determine the goal of the website: What is the main purpose of your website? Do you want to sell products, provide services, or educate visitors? Answering this question will help you create content that is relevant to your goal.
• Create a content plan: Creating a content plan will help you stay organized and on track. Establish a timeline for when you will create content and post it.
• Consider visuals: Visuals can help make your content more engaging and memorable. Consider using images, videos, and other visuals to help tell your story.
• Monitor and analyze performance: Track how your content performs and makes adjustments as needed. This will help you optimize the content for better results.
By following these tips, you can create website content that resonates with your target audience and helps you achieve your goals.

Designing your website

Designing your website is an important part of creating your online presence. It is important to make sure that your website is visually pleasing, functional, and user-friendly. Here are five tips to help you get started on creating an effective and attractive website:
1. Make sure the layout is clear and consistent: Your website should have an organized and clean layout. This will help create an attractive and engaging design that visitors can use easily.
2. Use high-quality images and videos: The visuals you use on your website should be of high quality. Using clear and attractive visuals will help make your website visually appealing and memorable.
3. Choose the right fonts: Selecting the right fonts is essential for a website’s design. Choose fonts that are easy to read and complementary to the overall design.
4. Organize your content: Make sure your content is organized and organized in a way that makes sense for your visitors. Organization will help your visitors quickly find what they are looking for.
5. Responsive design is essential: Responsive design is essential for making sure that your website looks good on any device. Make sure your website works properly on all devices.
By following these tips, you can create an attractive web design that will make a great first impression on your visitors.

Launch your website

Launching your website is the final step in creating a successful online presence for your business. Here are some tips to help you launch your website:
1. Test your website: Before you launch your website, it’s important to test it thoroughly. Make sure that all of the features are working properly, confirm that your content is up to date, and check your contact forms.
2. Choose an appropriate domain name: Your domain name should be related to your business and easy to remember. Avoid confusing or long domain names.
3. Choose the right hosting provider: Make sure to choose a reliable and secure hosting provider. Don’t go for the cheapest provider, do the research and pick one that offers the right features and value.
4. Submit your website to search engines: submitting your website to search engines like Google and Bing will help increase visibility and traffic to your website.
5. Promote your website: Once you have launched your website, start promoting it on social media and other online channels.
Following these tips will help you maximize the success of your website launch. Good luck!

Drive traffic to your website

Now that your website is launched, the next step is to drive website traffic. Here are some tips to help you drive targeted website visitors to your website:
1. Content marketing: Content marketing is a great way to drive traffic to your website. Publishing content such as blog posts, articles, webinars, and videos can provide you with the opportunity to reach your target audience.
2. Paid advertising: Paid advertising platforms such as Google Ads, Facebook Ads, and Twitter Ads can help you reach a wider audience in a shorter amount of time.
3. SEO: SEO (search engine optimization) is a great way to drive organic traffic to your website. By optimizing your website and content for search engines like Google and Bing, you can increase search visibility and rank higher in the search engine results pages (SERPs).
4. Social media marketing: Create an active presence on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest to reach your target audience. Post content regularly, interact with followers, and join relevant conversations to increase visibility and drive website traffic.
By applying these tips, you can increase visibility and drive more website visitors to your website. Good Luck!

Regularly update your website content

Once you’ve set up your website and successfully driven traffic to it, the next step is to maintain your website by regularly updating content. Regularly updating website content will not only make it more interesting and appealing to the users, but it will also make it SEO friendly.
Here are a few ways to update your website content to keep it fresh:
1. Add new blog posts: Publishing new blog posts regularly can help you reach a wider audience. Make sure to update your posts regularly and make them SEO friendly.
2. Re-design your webpages: Regularly re-designing your webpages can make them look aesthetically pleasing and keep the content engaging.
3. Update your contact information: Keep your contact information current to ensure customers can easily reach you.
4. Renew expired offers: If you’ve offered any deals or discounts on your website, make sure to update them regularly. This will help to keep the content fresh for your website visitors.
Regularly update your website content and make sure to keep the content valuable and interesting for users to ensure successful results.
In this article, we’re going to look at 5 ways good social media use can influence your website. Social media has become an important part of many people’s lives and it’s a great way to connect with potential customers.
When used correctly, social media can be a powerful tool to help promote your website and increase traffic. However, it’s important to use social media in the right way, as bad social media can actually have a negative impact on your website.
Keep reading to learn more about how social media can influence your website in a positive way!

1. Branding

Branding is perhaps one of the most important aspects of small business success, and social media provides an excellent platform for small business owners to create an all-encompassing, recognizable brand for products or services. Creating a strong, consistent brand image across multiple social networks, from Twitter to Instagram, will help customers and potential customers become familiar with the company’s offerings and story.
By providing consistent branded content across all platforms, small business owners can give their customers a better understanding of the values and consistent offerings they bring to the market. Additionally, by incorporating visuals such as company logos and colors, small businesses can better distinguish themselves from others and make customers more likely to remember their products and services. By creating a strong, consistent brand image through social media, small businesses can give themselves a competitive edge and better chances of success.
2. Community
Creating a sense of community on social media is essential to help small businesses grow and maintain a loyal customer base. Customers, who feel like they are part of a community, are more likely to stay loyal and continue to purchase products or services.
Small business owners should engage with customers in a casual and conversational way online. Social media can be a great way to build an interactive and engaging platform for customers, by providing valuable feedback and advice on topics of interest. By fostering relationships with customers, small business owners can create an emotional connection and increase the likelihood that customers will become loyal to the brand. Additionally, small business owners can use social media to thank customers and share their successes, creating a personal connection and building trust.
3. Traffic
Another benefit of social media usage for small businesses is its ability to generate website traffic. Social media helps small businesses reach larger audiences, as well as to build valuable backlinks from social media pages to their website. This can greatly increase the organic reach and visibility of the website.
Small business owners can use social media to showcase products and increase website traffic by promoting the website or offering special discounts or deals for customers who follow on social media. By creating shared content, small business owners can provide content that customers will find valuable and which will encourage them to visit the website. Additionally, small business owners can curate content from other sources and share helpful articles, videos, and podcasts with customers on their social media profiles, allowing customers to easily find the website.
4. SEO
In addition to driving website traffic, good social media use can also help with SEO. This is because search engines reward websites for generating attention and engagement on social media platforms. When content or pages from the website are shared and discussed on social media, search engine ranking algorithms take note and reward websites for these conversations.
Furthermore, social media is an effective way for small business owners to communicate with their customers, build relationships, and cultivate an audience. Having customers interact with your content and related information helps these search engines figure out the relevancy of your website and pages. They then use this information to rank websites in the SERPs (Search Engine Results Pages).
Good social media interactions can also help small business owners boost their brand recognition and credibility. When customers share and discuss content from the website, they act as promoters, helping spread the word more quickly. Thus, social media and search engines can work together to help small businesses rank higher and reach more customers. Utilizing a combination of both can help small businesses get more organic web traffic, higher search engine rankings, and increased brand recognition and credibility.
5. Leads And Sales
Good social media use is also beneficial for leads and sales. Through social media, small businesses can identify potential customers, engage them with interesting content and drive them to your website. As customers interact with your website more often, they will be more likely to take desired action, such as signing up for a newsletter, providing personal details, making a purchase, etc.
Furthermore, content shared on social media is also presented as ‘organic’ marketing content. This means that your content is seen as authentic and trustworthy, since it isn’t being paid for. This, in turn, helps build customer trust in your brand, which encourages more sales and leads.
Additionally, you can use social media platforms to direct potential customers to the exact product they are looking for. With the help of a website analytics software, you can track which content is being shared the most and models your future campaigns according to this data. You can also use a tracking link to monitor how successful your campaigns are. All this data is invaluable for businesses so that they can gain insight into customer behaviour and target the right kind of audience.
To wrap things up, using social media strategically is essential for any small business website. It is more cost-effective and efficient than traditional marketing techniques and helps businesses reach their target audience. Social media allows businesses to get the word out about their website and products, capture the attention of potential customers, and motivate them to take the desired action.
Furthermore, social media also allows businesses to engage and interact with current customers, resolve their queries quickly, and build better customer relationships. The insights gained can also help businesses improve their products and services, giving customers a better overall experience.
Ultimately, businesses must remember that building a good social media presence takes time and patience. Being consistent will increase your chances of success, so focus on creating high-quality content that is relevant to your target audience. This will help your business stand out from the competition and also build a deeper connection with your audience.
If you are interested in a new website or updating your old website contact us! (937) 232-1155
What information motivates website visitors and encourages them to stay on your site longer? Interestingly, it’s not always what you think. Sure, you want to provide valuable content that’s relevant to your niche – but that’s just the beginning.
The truth is, there are a number of factors that play into why people stay on a website or leave it. In this article, we’ll explore 10 of the most important insights into what motivates website visitors and how you can use them to improve engagement on your own site. By the end, you’ll have a better understanding of what your customers want and how to give it to them.
1. Visual Appeal People are naturally drawn to visually appealing things. A website that’s easy on the eyes and looks professional will encourage people to stick around longer. Make sure your website looks modern and aesthetically pleasing.
2. Relevant Information Your website should contain information that’s relevant to your niche. Visitors who see content that’s not relevant to the reason they came to your site will quickly leave.
3. Easy Navigation Your website should be easy to navigate with clear menu options and categories. Confusing navigation will discourage people from staying.
4. Fast Loading Speed People are impatient and won’t stick around if your site takes too long to load. Ensure that your site is optimized for fast loading times.
5. Personalization People appreciate when websites show relevant content based on their previous interactions. Use personalized recommendations to keep visitors engaged.
6. Trustworthiness A website that appears untrustworthy will cause people to leave. Use trust elements like customer reviews, security badges, and social proof to establish credibility.
7. Interactivity A website that allows for interaction, such as commenting or sharing, will encourage people to engage with your content and stay on your site longer.
8. Mobile-Friendly With more people accessing the internet on their mobile devices, it’s important to have a mobile-friendly website. Make sure your site is responsive and easy to use on smaller screens.
9. Interesting Content Content that’s interesting and engaging will keep people on your site longer. Use different formats like videos, infographics, and images to keep your content fresh and engaging.
10. Clear Call-to-Action Your website should have a clear call-to-action that tells visitors what to do next. Whether it’s subscribing to a newsletter or making a purchase, a clear call-to-action will keep people engaged and interested in your site.
If you are interested in a new website or updating your old website contact us! (937) 232-1155
 
If you are running an ecommerce website, then you know that inventory management is a crucial part of your business. A well-run website should have a smooth and efficient system for managing inventory, from the initial product listing to the final sale.


Inventory management can be a complex and daunting task, but there are a few simple tips that can help you run your website more effectively. In this article, we will explore 7 tips for better website inventory management. By following these tips, you can streamline your inventory process, improve your customer satisfaction, and boost your sales.

 

1. Use a central inventory management system A central inventory management system allows you to keep track of your inventory across multiple channels, including your ecommerce website, physical stores, and other marketplaces like Amazon or eBay. This system can help prevent overselling and stock shortages by giving you real-time inventory updates.

 

2. Audit your inventory regularly Regularly auditing your inventory can help you identify any discrepancies or inaccuracies in your records. This can help you avoid potential stockouts and ensure that your inventory levels are accurate and up-to-date.

 

3. Forecast demand accurately Accurate demand forecasting can help you make informed decisions about inventory levels and prevent stockouts or overstocking. By analyzing past sales data and consumer trends, you can predict future demand and adjust your inventory accordingly.

 

4. Set up automated reorder points Setting up automated reorder points can help you optimize your inventory levels and prevent stockouts. With this system, your inventory management system will automatically reorder products when they reach a certain threshold, ensuring that you never run out of stock.

 

5. Prioritize slow-moving inventory Slow-moving inventory can tie up valuable resources and lead to higher storage costs. By prioritizing slow-moving inventory, you can identify which products need to be discounted or removed from your inventory altogether.

 

6. Optimize your product listings Clear and accurate product listings can help reduce returns, boost customer satisfaction, and ultimately lead to more sales. Take the time to properly describe your products and include high-quality images that accurately represent them.

 

7. Implement a returns management system A returns management system can help you manage the entire returns process, from customer requests to restocking returned items. By streamlining this process, you can improve customer satisfaction and reduce the amount of time and resources spent on returns.

 

If you are interested in a new website or updating your old website contact us! (937) 232-1155

Are you interested in learning how to optimize your URLs for SEO success? If you are, you’re in the right place. In this article, we’re going to show you how to do just that. But first, let’s take a step back and answer the question: what is a URL? A URL is the specific address of a website or a specific page on a website. It’s what you type into the search bar to find a specific website. Now that we know that, let’s get into how to optimize your URL for SEO success.

What is a URL?
A URL, or Uniform Resource Locator, is a string of characters that identifies a particular location on the internet. It is commonly referred to as a web address and is made up of a series of components such as a protocol, domain name, path, query string and fragment identifier. It is important to note that not all URLs are the same, each has its own structure and purpose. The protocol of a URL defines how the page is accessed. A good example of a protocol is “HTTP” or “HTTPS”. The domain name is the name of the website or webpage, such as “example.com”. The path refers to the specific page or location within a website that is being accessed. The query string contains additional information about the page. And lastly, the fragment identifier is a part of the URL that is often used to link to a certain part of page.

Why are URLs important for SEO?
URLs are a fundamental part of any website and are an important factor in SEO (Search Engine Optimization), as they help search engines determine the relevance of a particular website or webpage. When search engine crawlers are indexing the web, they use URLs to identify and retrieve content. Similarly, when a user searches for a keyword or phrase, search engines use the URLs to determine which web pages are relevant to the query. URLs are also important for creating human-readable links. When users are searching for a specific page, having a URL that is easy to understand and remember can help the user find it more quickly. Additionally, having a descriptive URL allows the user to quickly gain an understanding of what the page will be about. This can be extremely useful for search engines and users alike.

Tips for optimizing your URLs
When it comes to optimizing your URLs for SEO success, there are several things you should consider. The first is making sure you have descriptive URLs that are clear and easy to understand. This will make it easier for search engines to understand the content of the page and increase the chance that it will be found by the right user. Second, keep your URLs short and concise. Long URLs can be difficult to remember and can confuse search engines. Additionally, make sure your URLs are lowercase and contain no spaces or special characters. This is important because some web browsers may interpret certain characters differently, which can lead to issues with SEO. Finally, use keywords in your URLs as this will help search engines identify the relevance of a page. For example, if you are creating a page about cats, the URL should contain the keyword “cats” and should ideally avoid using generic words such as “page”.

In conclusion optimizing your URLs for SEO success is an important part of any SEO strategy and can have a significant impact on the results of your SEO efforts. To do this, make sure your URLs have descriptive words that are easy to understand, don’t add any extra spaces or special characters and include keywords so that search engines can easily identify the relevance of the page. Following these tips should result in better SEO results and happier users.

 

If you are interested in a new website or updating your old website contact us! (937) 232-1155

WordPress is a wonderful CMS platform that can help you easily build a high performance website, chock full with features, even if you are not an expert developer. Over the years, the platform has grown and improved, introducing new features and fixing existing bugs. The newest version of WordPress is 5.4, and it has brought with it some considerable changes that affect both the UI and the functionality of the platform. Most of the major changes were made to the Block Editor, but there are also some interesting improvements to the REST API and the Site Health Tool. On top of that, WordPress is planning to release a couple of extra features, such as the Navigation block and Native Lazy Loading on images, that will be bundled into the Core of the platform with WordPress 5.5. When it comes to the Block Editor, a significant number of features from the Gutenberg plugin have been integrated into the Core. For a quick overview of the new features added to the 5.4
Block Editor, we have:
● A new Buttons Block
● A new Social Icons Block
● Welcome Guide Modal
● The Fullscreen Mode is now enabled by default
● Rich Text Blocks now support Inline Text Color
● Several blocks have new color options
● The Latest Posts Block now has Featured Images
● Improved Block Navigation due to the new Breadcrumb Bar
Developers that like to delve a bit deeper into the code of the platform also got some love with this new update. These changes include new hooks that allow you to add custom fields to menu items, improved favicon handling, and shortcodes for PHP scripts. A Site Health status widget is also now part of the dashboard, which allows developers to more easily check the performance, security and health of their site.

Many people are experiencing the joys (and pains) of remote work for the first time due to the COVID-19, and if you are not used to it, it can be hard to transition to this new mode of work and find the motivation needed to be productive. For all its faults, the office provides a setting where you are held accountable, and being productive comes easily. However, with the right approach, you can have the best of both worlds. The trick here is to find
the right triggers for your brain which signal the start of the work day. When working in the office, you had your morning routine consisting of showering, getting dressed, having breakfast and coffee, and the commute. Your workday at home can be similar (without the commute obviously), and if you can have a designated workspace at well, that’s even better. You then have two other tools at your disposal – lists and scheduling. To-do lists help you stay
motivated, organized and productive throughout your day, and your list should be populated with both long-term and short-term goals. You will notice that as you check off things from your to-do list, especially if you start with the smaller tasks, you build momentum and extra motivation needed for those larger, harder tasks. When combined with scheduling, you will hold yourself more accountable to your to-do list. Of course, the first few tries at scheduling may not work out 100%, but as you learn more about your rhythm, you will become much better at it. Over time, you will learn which activities are best at the start of your day, and when to take breaks. Naturally, as you establish your routine, your effectiveness and productivity will grow, and you might soon find that you want to work remotely even after the lockdowns are lifted.

I’m in my second month here at Atomic, and I’m really starting to learn the ropes. Before joining the team, I worked for one of the largest liquidation companies in the U.S. There, I served as the client contact for questions on everything from thermostats to waffle makers.

Since I’ve had to communicate about so many different products and industries, jumping into the web design world wasn’t too much of a stretch. (I’m even starting to learn some code!)

My experience has taught me that no matter what type of project you’re trying to manage, the qualities that separate the so-so project managers from the truly awesome ones are the same. Here they are:

• Foresight. I don’t mean looking into a crystal ball—I’m talking about anticipating clients’ needs. That means doing research before your initial meeting to understand their industry, pulling design inspiration from similar sites, and suggesting ways to make their end product as great as possible—before they even have to ask.

• Leadership. This is an obvious one, but I can’t stress it enough. Research shows that we form first impressions in about 7 seconds. So make it clear from the start that you’re in charge. Projecting leadership puts clients at ease, and helps lay the foundation for a great relationship going forward.

• Organization. When you juggle as many projects as we do, you need a system. I maintain careful records of all client information in email, in folders on my computer, and in hard copy on my desk. That way, I’m never without the stuff I need.

• Communication. Being a PM is more than just making sure people meet their deadlines. I also serve as a kind of translator: explaining web developer jargon in plain English to clients, then conveying client requests back to our team. You’ve got to speak everyone’s language, and speak it well.

• Pragmatism. When you work with a team as creative as Atomic, ideas can occasionally get carried away. It’s my job to bring people back down to earth. That means keeping everyone focused on achieving milestones, meeting deadlines, and exceeding customers’ expectations.

• Empathy. Sometimes clients come to us unsure of exactly what they need. And that’s totally okay. Good PMs help clients understand their options—and don’t lose it when clients change their minds. That builds trust. And it makes communication easier when issues come up.

In fact, if I had to boil down these skills even further, I’d say they could be expressed in just two words: focus and trust. Cultivate these traits, and you’ll pull off projects with ease, whether you’re dealing with Beanie Babies, spy cameras, or golf clubs. (Trust me, I know.)

Need a web project taken off your hands? Leave it to Atomic to get the job done.

We’re always hearing how our connected world has made us crave immediacy. We follow breaking news events as they unfold. Share where we are and what we’re doing with friends and strangers. And get antsy when we’re away from our trusty screens.

So it’s no surprise that we’re also pretty impatient when it comes to waiting for webpages to load. A study by KISSmetrics showed that 40 percent of people will abandon a website that takes more than 3 seconds to appear. A mere one-second delay can translate into a 7 percent loss in online sales. And lousy site performance can even cast a shadow on users’ perceptions of online brands.

The idea of optimizing site speed as a component of SEO hasn’t really caught on yet. Google incorporated page speed into its search algorithm in 2010, but for now it affects only about 1% of queries. But the concept is sure to explode once companies realize how much milliseconds matter.

To stay ahead of the curve, developers should get in the habit of coding with speed in mind. Here are a few ways how:

• Use a caching program. Many content management systems use plugins to manage code (for example, WordPress uses Super Cache). This means much of the content is premade, instead of being created on the fly, which can take longer to serve.

• Sniff out problem code. Malformed code can mean longer load times. For example, we had a site that loaded product data one by one instead of all at once. We consolidated the code—taking load time from 32 seconds (horrible) to about 4.

Programs like Xdebug can help you figure out what code is taking longest to execute, or where your code gets repetitive. When dealing with PHP, APC and FastCGI offer server-side optimization for better code handling.

• Try some visual trickery. You can make a site appear to load faster by loading only critical elements first. Say you have a Twitter feed in your homepage footer. The user isn’t going to see this immediately, so why hold up the entire page just to fetch Twitter? Allow it to load after your main content, and you’ll reduce perceived load time.

• Upgrade your hardware. If you’ve optimized your code and are still seeing snail-like load times, check for 100-percent CPU/memory usage—it may be time for a new server. You can also use a service like CloudFront, which hosts your site on different servers across the globe, routing the user to the closest server available.

We won’t say no to a feature that’s critical to a client’s site. But it’s important for developers to consider the tradeoffs between creating cool, but code-heavy features—and delivering the best user experience possible. Because this issue isn’t going away. We may have been more patient in the dial-up days—but we also hadn’t imagined all the cool things websites were capable of.

As the pipe expands, so will the complexity of websites. And users will demand better and better experiences. For developers, keeping up means constantly discovering ways to cut back. If you’re like me, that’s an exciting challenge.

Are sluggish page speeds holding you back? Call Atomic, and we’ll get your site in the fast lane.

Post Formats is a theme feature introduced with Version 3.1. Post Formats can be used by a theme to customize its presentation of a post.

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