Chrysler/Toys R Us Email Marketing
In one of the more unique and creative pairings we've seen, Chrysler joined forces with Toys R Us in providing an incentive to potential car buyers. While the two parties had a deal in mind, they needed a way to increase awareness.
As an incentive for test driving one of two Chrysler vehicles before the end of 2010, potential customers would receive a free $50 gift card to Toys R Us. Focusing on the timing of the event, Atomic created an email marketing piece around the idea of a "Big Finish"" to 2010.
Toys R Us and Chrysler found the marketing piece to be mutually beneficial as several marginally potential car buyers came to take test drives and Toys R Us holiday traffic was increased.
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Services We Provided
- Design
- Marketing Strategy
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