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United Way 2010 Email Marketing

Most are familiar with the United Way and the good work they do - creating opportunities for a better life for so many individuals. Fewer people are aware of what United Way is doing in their own community and what they could do to help. In an effort to increase awareness of the efforts the United Way made to improve the lives of Cincinnati residents and to hopefully increase volunteers, the United Way approached Atomic about creating an email marketing piece that would grab the attention of the potential volunteers living in Cincinnati. Using local examples of individuals with unfortunate circumstances, solutions that United Way had provided these people and the progress that was made as a result of United Way's efforts, Atomic created an email marketing piece that tugged at the heart strings of Cincinnati residents and increased volunteer enrollment.