hotspring dayton
Client challenge. HotSpring is a Dayton-based distributor of saunas and outdoor spas. Although HotSpring’s parent company has a strong national brand, their local website wasn’t taking advantage of it. The site was clunky and hard to navigate, rife with outdated product information. To make matters worse, the company was spending significant dollars on paid search—but was losing customers when they got to the website.
what we did
Atomic solution. Atomic developed a four-point strategy to drive sales for HotSpring. First, they completely redesigned the website, giving it a fresh, elegant look closely tied to HotSpring’s national brand. Second, they made the site incredibly easy for customers to use, creating a live chat option that lets customers connect with sales and service reps with the click of a mouse. Third, they loaded the site with detailed product information, reducing the need for customers to look elsewhere for product specs. Fourth, they took search engine optimization to the max, tying HotSpring’s key words into all elements of the site design. The result? The majority of HotSpring’s sales now come in through its website… making the company’s ROI on paid search finally pay off.
www.hotspring-dayton.com back to work