Your website is often the first impression potential customers will have of your business. If it’s outdated, hard to navigate, or not mobile responsive, you could be losing out on sales and leads. A website remodel can be a daunting task, but it’s worth it to invest in your online presence. Not sure if your website needs a makeover? Keep reading to learn the 5 telltale signs that your website is in desperate need of a remodel!
1. Your website doesn’t match your brand:
This is one of the most visible signs that your website needs a makeover. If your website doesn’t match your brand, it’s probably not making the best impression on potential customers. Ask yourself: do the visuals, text, and navigation of your website match who you are and what you sell? If it’s not quite up to par with your branding, you’ll need to do a remodel. Your website needs to accurately reflect your business and values; that means being visually and functionally aligned with your brand. Keep your color palette consistent and make sure all text, fonts, and images are congruous with the message you are trying to send. A website remodel should focus on connecting your brand to the customer journey.
2. Your website is difficult to navigate:
Customers should be able to easily find the information they are looking for on your website. If navigation is clunky, confusing, or takes too much time to get from point A to point B, you’re going to lose potential customers. Navigating your website should be like a conversation – you should be able to tell the customer where to go and what to do. A website remodel should focus on making the navigation process easier. Eliminating dead links and updating outdated information will keep customers engaged and help them find what they are looking for quickly. Adding more visuals, like graphics and images, helps guide customers and keep them on the path to completing a purchase. If you’re not sure how to make the user experience better, you can always consult a website specialist.
3. Your website isn’t mobile-friendly:
Today, over 50% of website visits are done through a mobile device. That’s why it’s crucial that your website is optimized for mobile devices. If it’s not, you’re likely missing out on potential customers.A website remodel should focus on making your website responsive and accessible on all devices. That means making sure all images and text are optimized for smaller screens and that the navigation is easy to use. Mobile optimization should be a priority for every website owner.
4. Your website isn’t generating leads:
Lead generation is essential in today’s digital age. Without it, you’re missing out on sales opportunities and potential customers. If your website isn’t generating leads, you might need to revamp the design and content to attract more potential customers. A website remodel should focus on lead generation tactics such as adding a call-to-action, optimizing the checkout process, or adding a customer login flow. You should also be incentivizing potential customers to leave their emails in exchange for discounts or exclusive updates. Once you have a healthy pool of leads, you can start thinking about remarketing strategies like targeted emails or retargeting ads.
5. Your website looks dated:
If your website looks outdated, customers will be wary of whether or not it’s secure. A modern-looking website helps instill trust and confidence that customers will return
for future purchases. A website remodel should focus on making sure the visuals are looking current, modern, and up-to-date with the latest design trends. Updating the
design, images, and text of your website to make it look modern is a good place to start when considering a website remodel. If you’re unsure of what’s fashionable, looking at other websites within your industry almost always helps to get the creative juices flowing. Conclusion: Is your website in need of a remodel? If you’re seeing any of the signs above, then it’s definitely time to make investing in a website remodel a priority! A website redesign should focus on making the user experience more enjoyable, secure, and engaging. And if you’re not sure where to start, there are always plenty of experts available to help you through the process.
If you are interested in a new website design and wanting to learn more about our process contact Atomic Interactive at (937) 232-1155
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