What Marketing Certifications Should I Have?

Published: December 22nd, 2016 by Jake Clark



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3 Marketing Certifications Every Business Should Have

So, what does every business owner want? If I had to guess, it’s more leads and conversions (unless you’re that guy who purposely wanted to throw me off.) You need leads and conversions in order to have a business, but how do you get those leads? Let’s say you aren’t ready to hire a marketing agency just yet. You just want to take a crack at marketing and see where that goes first. That’s fair enough, but let’s make sure you don’t crash and burn by giving you ways to increase your marketing knowledge. Having even a basic understanding of marketing could do wonders for your business. In this post, we’re going to discuss the top 3 marketing certifications that will give you the education you need to start getting results.

 

Google Analytics Certification

You may be wondering how Google Analytics will help you get leads considering it’s not technically a marketing tool. I’m here to tell you it is one of the best marketing tools out there. Google Analytics shows how your visitors find your website, which pages your customers click the most, bounce rate, and other data to see whether your strategies have been a success or failure. Without this data, you won’t know how to fine-tune your website to get those leads you’re wanting.

What’s the best part about Google Analytics? It’s free. Yes, you heard it correctly, it’s free. Many marketing certifications charge you hefty amounts of money just to take a basic test and not really offer anything of value, whereas Google Analytics is all value. Google offers study guides through their Google Analytics University and begin prepping for the exams. Just be warned, their exams aren’t easy so be sure to devote some time to studying and taking the exams.

 

Google AdWords Certification

Since you’re wanting to take a crack at marketing yourself, i’m sure you’ll want results quickly. Google AdWords is a great way to get results fast, but it must be done correctly. If your advertisements are lacking, customers won’t be clicking on your links. On the flipside, if your advertisements are enticing, but the content or page inside the link isn’t what they expected, you lose a lot of money. Google AdWords is a complex beast so make sure to get the certification if you expect to “tame it.”

Google AdWords, commonly referred to as paid search, is a compliment to SEO. Where SEO is more revolved around long-term, paid search is typically meant for short-term. If having leads and conversions right now is what you want, the Google AdWords Certification may a good place to start.

 

HubSpot Inbound Certification

HubSpot is a certification that allows you to tie everything together. Where Google Analytics is about evaluating the traffic that comes to your website and AdWords being about paid advertising, HubSpot Inbound Certification is about how to use different methods of marketing to bring your customers directly to you. The certification is free and gives you great insight on how people decide to purchase these days. Once upon a time, traditional marketing such as cold-calling/emailing was king, but now it’s about providing value to your customers. By providing value to your customers, it creates relationships and guides them through the buying process and straight to you.

 

Final Thoughts

If you plan on marketing yourself, it’s crucial to have at least some knowledge on the principles of Analytics, AdWords, and Inbound Marketing. There are plenty of marketing certifications out there, some free and some quite expensive, but once you have become certified in these 3, you will be much farther ahead than most. This will help you turn knowledge into results and get the types of leads and conversions you’ve always wanted.

Runner ups:

Hootsuite Social Media Certification

Content Marketing Institute Certification

Lynda.com’s Marketing Tutorials

Bing/Yahoo Ads Accreditation

Facebook Oracle Certification

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