MedCaster is a Brand of Colson Group USA. Colson Group USA is an operating unit of Colson Group – the largest manufacturer of caster and wheel products in the world. The brands of Colson Group USA have been technological leaders in caster innovation for over 350 combined years. Atomic worked with MedCaster to figure out a way to wrap all of this up into one website that would showcase them in a way that would draw in those who would be interested in what MedCaster does. As a part of Colson Group, we kept the site similar in brand style but different enough that it stands strong on its own. The site is responsive, easy to navigate, and easy on the eyes. It is full of information and allows you to see the products they produce.
fwd: THINKING
How A/B Testing Helps Businesses Make Better Website DecisionsSeptember 19, 2026 - 9:00 amEvery business wants a website that generates more leads, attracts more customers, and delivers a stronger return on investment. Yet many website decisions are still based on assumptions or personal preferences rather than measurable evidence. A company may redesign a homepage because leadership prefers a different layout or rewrite calls to action because they “sound […]




