MedCaster is a Brand of Colson Group USA. Colson Group USA is an operating unit of Colson Group – the largest manufacturer of caster and wheel products in the world. The brands of Colson Group USA have been technological leaders in caster innovation for over 350 combined years. Atomic worked with MedCaster to figure out a way to wrap all of this up into one website that would showcase them in a way that would draw in those who would be interested in what MedCaster does. As a part of Colson Group, we kept the site similar in brand style but different enough that it stands strong on its own. The site is responsive, easy to navigate, and easy on the eyes. It is full of information and allows you to see the products they produce.
fwd: THINKING
Why UX Design Matters for Conversion and SEODecember 16, 2025 - 9:00 amWhen visitors land on your website, their experience determines whether they stay, explore, and convert—or leave within seconds. That experience is defined by UX design, short for user experience design. For Ohio businesses competing in crowded markets, UX is not just a design discipline but a measurable driver of sales, search visibility, and customer satisfaction. […]




