Pay-Per-Click, like its name suggests, is an advertising strategy where advertisers pay every time a user clicks on any of their online ads. There are several types of Pay-Per-Click ads, but the most lucrative one is the paid search ad. These ads pop up whenever a user searches for something in a search engine, especially in commercial searches. In this model, the business running the ad only gets charged when users click on the respective ad. Other forms of Pay-Per-Click advertising are display advertising and remarketing. Whatever you choose, PPC ads play a very significant role in your online marketing strategy.
Can you benefit from a Pay Per Click Campaign? Consider this:
- PPC can get your message in front of your target audience quickly!
- A highly optimized campaign can save you money by targeting your intended audience.
- When used with a quality landing page you can convert visitors to leads.
- You can change targets quickly without spending a vast amount of time and energy.
The Do’s and Don’ts of Getting Started on Your New Business WebsiteApril 28, 2023 - 7:13 pm