Aug Dog is a manufacturer of tie-dyed apparel. They approached Atomic in need of an upgrade to their outdated website that did not adequately display their selection of color and apparel options. The website’s primitive layout and design did little to encourage visitors to make a purchase. Atomic used their in-house photographer (and a few volunteer models) to compile custom photos of every tie-dye color combination that Aug Dog offers. These pictures, along with a bright, fresh design were combined with a custom magento CMS that comes together in the form of a website that communicates to visitors that they are visiting an established, secure retailer. Aug Dog is poised to jump start their business with a website that displays their complete line of apparel and that encourages and allows for confident purchases.