burton pools & spas
Client challenge. Burton Pools & Spas is a premier provider of pools, spas and various other backyard recreation equipment. Unfortunately, Burton was hampered by an obsolete, outdated website that did not properly showcase their capabilities. The old website provided no real benefit to the user and was attracting few, if any repeat visitors. On top of that, visitors who did find their site left feeling unsure of the products and services that Burton could provide them. Burton's bland, difficult to navigate site was preventing it from achieving its full potential as a business.
what we did
Atomic solution. Atomic's first goal was to provide Burton with a website that would display their products and services in a visually pleasing way. Atomic inserted Flash on Burton's home page to show visitors through images and video the relaxing, entertaining benefits of owning a Burton pool or spa. An online photo gallery was added that beautifully displays the manner in which some of Burton's customers have configured their pools and spas. Next, Atomic made certain that some of Burton's more intriguing offers such as free design consultations, free test soaks and flexible financing options were prevalently displayed throughout the site. The result? Burton Pools & Spas experienced a dramatic increase in the number of traffic to their website, and as a result a dramatic increase in sales via the website. Since their new website was launched, Burton has received a large amount of positive customer testimonials and referrals.
www.burtonpools.com back to work