Research and Planning

BUILDING A STRONG USER EXPERIENCE STARTS WITH UNDERSTANDING YOUR CUSTOMER.

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What does your customer want?

Our goal is to develop a clear vision of your customer and their expectations. We can begin planning a coherent structure for your site, one that’s persuasive, elegant, and accomplishes your goals. In the research phase of UX, we uncover your customer’s key questions. In the planning phase, we create a site that answers them. That means organizing your content in a way that makes sense to your customer, creating a clear navigational structure that helps them move through your site intuitively, using “call to actions” that lead your customers from curiosity to commitment. After we’ve assessed each element that should be included on your site, we bring them all together to create prototypes.

Consider this:

  • How do they behave online?
  • How do they talk about your product?
  • What are they really looking for?

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