GOOD CONTENT MARKETING SHOULD TOUCH PEOPLE’S HEARTS AND MINDS.
Writing for the web doesn’t mean pulling copy from your corporate brochure and pasting it into your website. A good web copywriter should tell your story vividly. Explain complex subjects clearly. Help readers find key information quickly. They should do this with best web content development practices in mind, which emphasize readability and accessibility of information.
What’s your corporate identity? Helpful and progressive? Cutting-edge? Friendly and approachable? The photographs on your website should capture your identity and convey it immediately your audience. They should also complement your overall design, help tell your story – even spur your customers to action.
It’s no secret that web audiences are more impatient than they’ve ever been. That’s where video production comes in. If a picture is worth a thousand words, a video is worth a million. In just a moment – through the integration of video, voice, music, and animation – you can convey a world of information to your customers. Often that one moment is all you need to convert a customer from interest to action.