Headquartered in Dayton, Ohio, GEM began in 1936 as a metal stamping shop. By the 1960s, it began building high-quality, specialized equipment. Today, GEM efficiently produces components and equipment according to customer specifications and provides world-class engineering to achieve challenging objectives. They approached Atomic with the challenge of creating a corporate website that had an eye-catching way to showcase their products and let those who see the site know exactly what they do and how they can be of benefit to you as the person viewing their site. The site is easy to navigate and laid out in such a way to avoid being crowded with information.
fwd: THINKING
Why UX Design Matters for Conversion and SEODecember 16, 2025 - 9:00 amWhen visitors land on your website, their experience determines whether they stay, explore, and convert—or leave within seconds. That experience is defined by UX design, short for user experience design. For Ohio businesses competing in crowded markets, UX is not just a design discipline but a measurable driver of sales, search visibility, and customer satisfaction. […]




