PAC Machinery Group offers one of the most comprehensive lines of packaging equipment in the flexible packaging machinery industry. They manufacture and sell many recognizable packaging equipment brands. As a well-known company in a technologically savvy industry, one would assume that PAC would have a website that reflects those facts. PAC, however, had an outdated, unappealing website when they first met with Atomic. PAC’s needs were unique, as they had one main umbrella site and four mini-sites that all needed a facelift. Atomic created one design concept that would apply to each of the five websites. Each site’s sitemap, wireframe, and content were unique, but the color scheme and layout remained consistent throughout all of the sites so that only the logo would change upon navigating to a different website. This unique solution allows PAC to expand their web presence by demonstrating to web users the versatility of the services they provide.
fwd: THINKING
How A/B Testing Helps Businesses Make Better Website DecisionsSeptember 19, 2026 - 9:00 amEvery business wants a website that generates more leads, attracts more customers, and delivers a stronger return on investment. Yet many website decisions are still based on assumptions or personal preferences rather than measurable evidence. A company may redesign a homepage because leadership prefers a different layout or rewrite calls to action because they “sound […]



