Many clients approach us in need of their very first E-Commerce website, or at least their first modern website. Clients just beginning to build a web presence for their business are often in need of quality photos of their product offering, as there wasn’t much need prior to the online business boom.
Ultimately, my job as Atomic’s resident photographer is to take pictures that will lead to sales. With that in mind, I try to capture how the item is supposed to be used, the key selling points and the benefit ownership will provide to potential customers. This Apple ad for their MacBook Air perfectly communicates both the key selling point and the benefit of ownership – http://www.apple.com/macbookair/ This ad for the Kammok brand hammock very clearly demonstrates how their product should be used and the benefit of ownership – http://www.kickstarter.com/projects/1615737438/kammoktm-no-longer-bound-to-the-ground
As a professional web designer, I’ve often been forced to incorporate outside pictures into my existing web designs. While I am able to create compelling web designs using someone else’s pictures, I usually have an idea of what kind of image will work well inside my design and I love that Atomic often gives me the opportunity to artistically combine the pictures I took with the design I created.
When you think about web design what do you think of? Perhaps functionality comes to mind. You want something that works. You want a site that will give your views the right information to drive them to become a consumer. With web design the way a website functions and the information shown is so important. […]