Many clients approach us in need of their very first E-Commerce website, or at least their first modern website. Clients just beginning to build a web presence for their business are often in need of quality photos of their product offering, as there wasn’t much need prior to the online business boom.

Ultimately, my job as Atomic’s resident photographer is to take pictures that will lead to sales. With that in mind, I try to capture how the item is supposed to be used, the key selling points and the benefit ownership will provide to potential customers. This Apple ad for their MacBook Air perfectly communicates both the key selling point and the benefit of ownership – This ad for the Kammok brand hammock very clearly demonstrates how their product should be used and the benefit of ownership –

Along with encouraging sales, a compelling photograph can communicate tangible qualities about the product in question, including its size, weight and build quality. Good photography should also give the potential customer an indication of what it will be like to use the product; what it’s like to hold it in his or her hand. –

As a professional web designer, I’ve often been forced to incorporate outside pictures into my existing web designs. While I am able to create compelling web designs using someone else’s pictures, I usually have an idea of what kind of image will work well inside my design and I love that Atomic often gives me the opportunity to artistically combine the pictures I took with the design I created.

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