Should I Do My Company’s Marketing?

So you’re a business owner who wants to boost sales by doing some marketing. You don’t know whether you should do this yourself, how to do it, or where to even start. You have so many various tasks that need done each day so there’s no way you can take upon the task of marketing your company as well. I understand though, it’s difficult to let someone else take the reigns of your company’s image and sales strategy, but you want to focus your time elsewhere and make sure it’s done correctly. Let’s face it, you probably don’t know how to do graphic design, computer programming, write a blog, or properly manage social media accounts. It’s not that you can’t learn, you just don’t have the time for it. Well, you’re not the only one. Most business owners seek out marketing professionals for several reasons: to save time, make money, and to make sure their “baby” is marketed the way it should be.


Should I Hire an Employee or Marketing Agency?

Business owners who don’t have the time or resources to learn how to properly execute marketing strategies are left with a decision: Should I hire an employee to handle the various marketing or an outside agency? Typically, companies hire an employee so they have someone in-house and feel agencies will be too expensive. In reality, agencies can be significantly cheaper than hiring an in-house marketing manager. Shocking right? Well, let’s break it down. One reason why hiring a marketing agency is the better choice is because most business owners will hire someone with a base salary rather than hire agency with an hourly rate, which is a huge mistake. Hiring someone with a base salary includes taxes, health insurance, retirement plans, vacations, sick days, training costs, etc. The average income of a marketing manager is around $80,000. If you combine that with all the other costs mentioned above, you will be spending well above $100,000. A marketing agency averages $40,000 a year for all different types of marketing. For the sake of argument, let’s say you hire in someone at $40,000, with all the additional costs you’re still spending more than if you were to hire a marketing agency. Not to mention, by hiring a marketing agency you’re able to have an entire company dedicated to growing your business, which means more resources and expertise without all the additional costs.

Winner: Marketing Agency

With a marketing agency, you’re able to know exactly what you’re paying and determine how many hours you’re willing to devote to a marketing plan. The point is, there are so many other variables that prove why hiring a marketing agency is better than hiring an employee to handle your company’s future. If your goal is to save time, money, and have assurance the job will be done correctly, then hire a marketing agency; it’s a no brainer!


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