1. Don’t Say It, Show It
Though it is tempting to add as much content as possible to make what you do clear to the user, a website with too much content can often be overwhelming not just for the user, but for the website itself. Instead, try to think of smaller and more effective ways to grab the attention of users. The use of powerful images or even videos can make a huge impact on user retention versus line after line of plain text. This leads to users staying longer, not to mention, an overall cleaner look to the site!
2. Page Prioritization
The most important web pages on a B2B website are typically the home, about us, contact, and product or service pages. These four pages are the most essential on the entirety of your site, each of them fulfilling their equally important roles.
The home page should provide a detailed overview of what services and products your company offers. This is the very first thing your customers see and you absolutely must make a good impression here with critical information and catching visuals.
The product or service page should give detailed descriptions of all of the company’s offerings, as well as pricing and availability. This is what your client is coming to you for, make sure they know exactly what it is you offer!
The about page should potentially include your company’s history, bios for key employees, and a mission statement. This is much more important than you may think! This isn’t just about what you offer or the history of how you came to be – it’s who you ARE. Businesses want to work with people they like, people they share ideals with and this is the place to show what yours are.
Finally, the contact us page should allow users to easily get in touch with the company’s representatives. This should be in every form of contact that you offer, be it a phone number, address, email, contact form or fax!
3. First Engagement
Worried about getting your client to move all the way to your contact page? Look at the potentiality of implementing chatbots on your site. Many chatbots can be used to reach out for that first bit of contact with the client, using a small detached window in the corner of the site. They can be eye-catching without being invasive, making them great for getting clients to message in about their inquiries! Plus, due to their unmanned nature, they can be live 24 hours a day on your site to give customer interaction!
4. Make Use of Keywords
Utilizing keywords effectively on a website is an important part of website optimization. Keywords are words or phrases used to identify a website’s content to both users and search engines. Keywords appear in a variety of places on a website, from page titles and headings to the content and alt text of images. The use of keywords helps ensure that when visitors search for content, they are directed to websites that provide the most relevant information. Additionally, search engine algorithms can crawl and index websites based on their relevance to search keywords. Therefore, effective use of keywords can help boost a website’s visibility and online presence, increasing traffic and potential leads.
Maybe the best way to change a view on your site into a sale is with consistent use of a well-placed call-to-action. Whether the CTA be for sending a contact email, filling out to get a quote, or browsing available merchandise, they are a great way to engage the customer and streamline them to the exact features they are looking for. Not to mention they can really bring a slick designed website together!
If you are interested in a new website or updating your old website contact us! (937) 232-1155