Ranking your web pages on search engines are usually the foundation to any digital marketing strategy. Unfortunately, most people don’t know how to properly execute a solid SEO plan. This article is meant to provide you a quick and easy list that addresses the top 3 SEO mistakes and how to fix them.
SEO Mistake #1: Duplicate Content
Duplicate content is one of the most seen problems with a website’s SEO. Webpages are considered duplicate if they contain identical or nearly identical content. Excessive duplicate content may confuse search engines as to which page to index and which one to prioritize in search results. Using duplicated content across multiple pages may lead to traffic loss and poor placement in search results, and it may even provoke search engines to ban your page. Keep in mind, duplicate content can obviously be due to writing the same content on various pages, but it can also result from duplicate pages or internal issues.
How to fix duplicate content:
Provide unique content on the webpage.
Remove duplicate content.
Add a rel=”canonical” link to one of your duplicate pages to inform search engines which page to show in search results.
SEO Mistake #2: Duplicate and missing meta-descriptions
A meta-description tag is a short summary of a webpage’s content that helps search engines understand what the page is about and can be shown to users in search results. Duplicate meta descriptions on different pages mean a lost opportunity to use more relevant keywords. Also, duplicate meta descriptions make it difficult for search engines and users to differentiate between different web pages. It is better to have no meta description at all than to have a duplicate one.
How to fix duplicate and missing meta-descriptions:
Remove duplicate meta-descriptions and provide a unique description of the page
Provide a unique, relevant meta description for each of your webpages.
SEO Mistake #3: Low text-HTML ratio
Your text to HTML ratio indicates the amount of actual text you have on your webpage compared to the amount of code. This warning is triggered when your text to HTML is 10% or less. Search engines have begun focusing on pages that contain more content. That’s why a higher text to HTML ratio means your page has a better chance of getting a good position in search results. Less code increases your page’s load speed and also helps your rankings. It also helps search engine robots crawl your website faster.
How to fix low text-html ratio:
Split your web page’s text content and code into separate files and compare their size. If the size of your code file exceeds the size of the text file, review your page’s HTML code and consider optimizing its structure and removing embedded scripts and styles.
There are a significant number of other issues that can arise when optimizing your site for search engines, but begin addressing the one’s mentioned above and you’ll notice a difference. Just remember to take your SEO fixes one step at a time. Patience will go a long way when it comes to SEO.
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