Clients often come to us for a fresh, new look. Maybe their current website is out of date. Or maybe they’re launching a web presence for the first time. Either way, they’ve come to the right place.
But I’m going to let you in on a secret. A well-designed website alone won’t change anyone’s impression of you.
Here’s the truth about selling yourself on the web (or anywhere else, for that matter): image matters. You wouldn’t show up for a job interview in a stained t-shirt and cutoffs. Or greet your interviewer with a “sup, bro?”—right? The same goes for your presence online. The way you speak—and look—matters.
That’s why all the modern web design in the world is worthless if your content—everything that goes inside the design—is crap. I’m talking about things like:
• Super-dense, jargon-filled, corporate-speak. Nobody talks about “best-in-breed enterprise turnkey process workflow management solutions” when they speak. So why write that way? Explain what you’re selling in plain English, and readers will respond.
• Text wtih speling and grammer erorrs. If you’re looking to build credibility, this is a big one to watch out for. Writing blunders reflect majorly on your business. If you can’t be bothered to spell-check, what else will you overlook?
• COPY THAT’S WAY TOO SALESY!!! Visitors know you have something to offer. So you don’t need to beat them over the head with it. If your writing reeks like a sleazy used-car salesman, readers will bolt before you can say “BUY NOW!!!!”
• Low-res, grainy, out-of-focus images. Know that saying about what a picture’s worth? The same goes for your website. Photos that look like they were taken with a cellphone say “shoddy” and “unprofessional.” And if you’re trying to sell, compelling images are worth more than just words—they can make or break sales.
Looking and sounding your best online isn’t easy. And there’s no perfect way to do it—the style you choose should reflect your business’ values and culture.
Up to the challenge? Many companies (especially those with dedicated marketing/communications teams) take the task of producing high-quality images and content upon themselves—and they excel.
Others prefer to enlist the services of a professional copywriter. They may invest in stock photos, or hire a photographer to capture the ins and outs of office life. (Oftentimes, an outsider’s perspective is exactly what you need.)
Whatever you choose, Atomic can help. We can connect you with Web writers and photographers that will take your site from good to great.
You’re investing time and money in your image, so we know you want to look your best. Think of us as the friend you can always count on to tell you when you have spinach in your teeth. We won’t steer you wrong.
Want to be sure every piece of your image is on point? Call Atomic, and we’ll make sure you’re ready to impress.