Nothing drives users crazy like a slow-loading website. Back in the day, we happily waited 30 seconds for pages to load over a 56K modem. Now, we expect pages to load immediately, and we get frustrated and click away when they don’t.

There are a number of ways to optimize sites for speed; some involve server side issues and client side code. Here are four methods that you can and should be implementing on any site you develop.

Optimize images
One way to optimize speed is to get resources from your server to browsers quickly.  One way to do this is to crop, resize, and compress (encode) images appropriately. For example, if you’re using a photo from a 6-megapixel camera as a thumbnail, make sure you’re not transferring that large image across the Net just to have a fraction of it show on your site.

Instead, use tools like Photoshop, Gimp, or even Paint.NET to crop out components you don’t want in the photo, resize the image, and use appropriate compression.

If your image is a photo, we recommend JPG file formats.  Logos and graphics work best as PNGs. And small icons and limited-color objects might be best as GIFs.

Reduce requests to the server
You can also increase speed by combining logos and icons into one larger image—a sprite map—that you show portions of as needed.

Think of loading a webpage like ordering a printer online.  Your printer comes in the mail, and it’s only then you realize you need a special cable. You order the cable, then realize you need paper.  And then ink.

These tiny shipments are similar to HTTP requests.  Most browsers can “order” two things at a time from a web server, but the more items are requested, the longer the page takes to load.

That’s where sprite maps come in.  Using a sprite map is like getting an entire kit of supplies for your printer in one package, instead of in multiple tiny shipments.  With sprite maps, you create one image that contains all of your logos, icons, and backgrounds.  Then, with CSS, you use properties like background-position to restrict which parts of the image show to users at any given time.

This reduces the number of requests to the server and in turn, speeds loading time.

Avoid inline styles and consolidate CSS
Imagine reading a story about a boat. Every time the author mentions the boat, they call it “the rickety white boat from Nantucket.”  Using that phrase over and over would waste space and slow readability.

That’s what developers are doing when they abuse inline styles. Describing every “p” tag in your document as having a specific margin and padding wastes time when the web browser is trying to download the site. Using CSS in external files reduces this bloat. Plus, CSS is cacheable, significantly reducing  load time on subsequent page requests.

Cache is king
One of the best ways to create an incredibly fast browsing experience for returning users is to cache your content on their computer.  One of the easiest ways to do this is to have your web host install mod_speed, from Google.  It’s an Apache module that provides recommended cache lifetimes depending on file type.

Things like images tend not to change very often on your site, and CSS files and Javascript files also tend to be static.  Why have your users download them every time they visit your site? mod_speed configures this for you and is a free download. It also provides the added benefit of “zipping” (actually gzipping) traffic between your server and your visitor’s computer.

To learn more, you can check out tools like YSlow from Yahoo, that give recommendations on caching content, where your holdups are, and even provide tips on whether you are requiring too many  HTTP requests.

Speed = less server load
Users will definitely be happier when you speed up your site. And there’s an added bonus: the faster you deliver content, the faster users will find what they need and leave your site. That means less drain on your servers, giving you the ability to serve more customers with less hardware.

Want to talk about how Atomic can help speed up your website? Contact us today.

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