Often when I’m talking with a potential customer, they get stuck one question. Is improving their website really worth the investment?
They might want a good website in theory. But paying for it can seem like money spent on overhead, without much return on investment.
That’s why I help customers figure out clear business goals for their website, before they get started. Goals intended to help their business grow.
Those goals could include things like having more customers:
Fill out a “request for estimate” form
Click a “chat with a salesperson” button
Download a brochure, sales flyer, or white paper
Watch a sales video
Download a coupon
Sign up for a mailing list
And, of course, make a purchase!
Once we set goals for a website, its value becomes more clear. And our job as web developers also becomes clear: design a site that will achieve those goals.
We do that in a lot of ways. By creating a professional website that lends credibility to the business. By building intuitive navigation that lead visitors through a desired “path” in the site. By making contact information easy to find. By creating easy-to-use forms. And by designing effective calls to action.
The proof in the pudding is when we measure results against the goals. We can measure just about anything using Google Analytics. But we also love to hear firsthand results from our customers. Like when HotSpring told us that the majority of their sales were now coming in through their website. Or when K12 Gallery told us that online donations were starting to roll in.
From my perspective, a beautiful website is great. But if it’s not helping your business grow, it’s just so much ink on … well, a screen.
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As the saying goes “The Cobblers kids don’t have shoes”. For anyone that doesn’t get the reference it means that when you are good at doing something for other people it is difficult to do the same thing for yourself. Since we have spent the past few weeks putting the finishing touches on our new […]