Mobilizing Your Organization’s Web Presence

Published: July 19th, 2010 by Chad S.



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The idea that you need a PC to browse online is nearly as old fashioned as, well, the Old Fashioned. Now more than ever, people use their mobile devices to do everything—from finding the recipe for a classic cocktail, to ordering repair parts online, to writing cell phone novels.

What’s more, U.S. sales of AT&T-based iPhones are expected to reach 21.3 million by 2011. With those numbers in mind, making your content mobile-accessible seems less of an option and more of an essential, ongoing consideration.

At Atomic Interactive, we help customers adapt their web content to the mobile world in a variety of ways:

  • Create an application that has value to your audience. Coming up with a concept for your application is a great place to get started. Ask yourself a few questions: “What do my clients want?” “What struggles are they having?” “Is there something fun I can share with my customers to get them excited about my product or service?” We can guide you every step of the way from concept to completion of your application.
  • Fitting your site to its users. With mobile-formatted websites, we use code to sniff out your clients’ browser preferences based on the device they use to find you—whether it’s an iPhone, iPad, Android, Blackberry, or mini Netbook. Your content is then displayed in an easy-to-read, mobile-size format, with the most important information up front.
  • Using the latest technology. Since websites are much easier to update than applications, we’re using the latest web-development technology, such as Ajax, HTML5, and CSS3, to make functionality extremely user friendly, device-specific, and even downright sexy. We know how to optimize graphics to display well on both large and small screens, for example—so we don’t shortchange traditional users or overwhelm mobile users.
  • Helping you navigate the “app” universe. Apps—the quirky, convenient applications that present information in personalized ways to mobile device users—are a great way to get multi-channel exposure (e.g., at the iTunes Appstore or the Android Market).

But how do you know which options to invest in, and whether they’ll attract customers? Our experts can help you review the online marketplace and make sure that a mobile application adds value to your brand and is useful for your customers. After all, even if you have a great app, if it’s not properly marketed, your target audience may not know it’s available.

We build sites and applications using clean code that prevent disruptions that can send mobile users running to the virtual competition. We also help prioritize your information with the mobile user’s briefer browsing habits in mind. And we always test our work from the most popular mobile platforms to be sure the content views correctly.

Want to learn more about maximizing your Web presence? Use your mobile device to find us online, send us an e-mail, or ring us up the old-fashioned way.

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