What is Email Marketing & Why is it Important?
Email marketing is a method of marketing that is meant to reach audiences through the use of email. This is usually done in conjunction with advertisements, newsletters, free resources, or other means in order to build a relationship between your company and the customer. This is important because email marketing can reach a large number of people without needing to spend countless hours and money as you potentially would with other methods.
How to Create an Email Marketing Campaign
Set Well-Defined Goals:
The first step in creating an email marketing campaign is to set well-defined goals. Without goals, you’re really just grasping for straws. For instance, are you creating an email marketing campaign for brand awareness or do you want your customers to do something. Do you want your customers to sign up for a newsletter or do you want them to go to your Facebook page? Do you want them to go directly to your website or to a landing page because you’re trying to capture their business for one particular product? Once goals are established, you’ll have a better sense of what you’re trying to achieve and have a better strategy that way.
Get Your Pieces in Place:
Once you have defined goals, you can move on to the next step which is to get your pieces in place. It’s not recommended to simply email-blast people. No one likes getting blasted by emails so you’ll want to give them a reason to open your email and act on whatever it is you’re trying to get them to do. That means you need to add value to your emails. Whether that means giving them a free resource and the opportunity to sign up for more resources or an educational video that enables them to follow your Youtube page. Once you have your resources in place, you can begin compiling your contact list and separating them into categories.
Separate Your Contact List:
The reason why you want to separate your contacts into categories is because not all contacts communicate the same way and some may want different resources than someone else. Email marketing is all about building credibility, loyalty, and funneling your customer to the right places so they act on whatever call-to-action you have put in place. Without segmenting your customers, you won’t see a high conversion rate.
Decide on Email Marketing Software:
The next step is simple; determine what email marketing software you want to use. Whether it be getdrip, mailchimp, constant contact, or the many others out there. You’ll want to use a software that will handle however many emails you’re trying to send and has the features you’re looking for.
What to Include in your Email Marketing:
After you have your goals, resources, contacts and software, you can begin crafting your emails. Many people ask us what they should include in their marketing emails. We have compiled a small list of what to do in order to have a successful email marketing campaign.
- Create a unique and interesting headline
- Add a personal touch to your emails
- Give them a reason to open the email
- Ask questions
- Include a call-to-action
- Give them a reason to act on your call-to-action
- Don’t sound automated
- Keep it short, simple, and sweet
- Make it easy to subscribe to your emails
- Make the email easy to read
- Include images
- Schedule your emails to be sent during appropriate times
If you follow those guidelines listed above, you’ll have a greater of success with your email marketing campaign. If you want your customers to subscribe to your emails and funnel them accordingly, remember to provide value and don’t be spammy. No one wants to feel like they’re reading an email from a robot. We’ve all been a customer before so place yourself in your customer’s shoes and consider what would make you open an email and subscribe. For additional information on how to create an email marketing plan, don’t hesitate to contact us. It may be what separates you from your competition!