A picture can really speak volumes in the digital world.
You grab your laptop, tablet, or phone and decide to get online. No matter what website you land on, they will all have (the good ones that is) something in common; relevant and high quality photos. You probably have some basic marketing knowledge and have heard of inbound marketing, content creation, SEO, and the works, but that doesn’t mean much unless you also have relevant photos. People are visual in nature and without visuals, people tend to lose interest.
Let’s say you’re a 5 star restaurant and you have a decent online presence. You have a website, some positive reviews online, and participate in social media, but your analytics is showing you have a high bounce rate on your website and there’s no increase of traffic to your restaurant. That’s obviously a problem and one of the reasons may be a lack of appealing photos. I’m sure most of you have gone to a restaurant’s website for their menu and wanted to see how good their food looks. This is a pivotal moment in capturing your customer’s business. It’s like when you’re at a restaurant and see someone’s food coming out and you say to yourself “wow, I should have ordered that. That looks amazing.” That’s the same type of feeling you want people to have when seeing your pictures. Whether you’re in the restaurant industry, retail, real estate, manufacturing or aerospace, photos can be used to draw people in.
Images and SEO
SEO must always be managed and adjusted due to Google’s algorithm changes, but one part of SEO that will always remain important is high-quality images. Images are important because more and more people are using search engines’ image-search tool. This means the relevance and quality of your images play a factor in how you rank in Google, Bing, and Yahoo. If your website contains high-image quality photos with the appropriate alt-texts and keywords, your image search alone can pull in a significant number of people to your website.
Better Images Means Better User Engagement
High quality images are shown to drastically improve readability. Here are some compelling statistics from Steamfeed:
- Articles featuring images get 94% more total views than those without images
- Photos and videos in press releases are shown to increase views by 45%
- Over half of customers are inclined to contact businesses which display an image when their content comes up in search results
- 67% of consumers think that the quality of an image depicting a product plays an important role for them when following through with a purchase
- 37% more engagement on Facebook occurs with posts with photos than posts without
There are many reasons why photos are an important part of any website. Photos are important for SEO, engaging with your customers, and providing the image you want for your business. Websites or even social platforms that contain high quality images can bring in more users and engagement. Not to mention more sales for your business.These aren’t the days of polaroids, but we are living in a time where digital photos can truly be worth a thousand words.