Most people know that including keywords in your website helps improve searchability.

For example, if you sell backyard playsets, you’d want to include terms like swingset, gymset, and playhouse throughout your site – terms that customers might use when Googling your products.

What most people don’t know is that you should include keywords in the structure of your site as well as the text.

Why? Because when Google “reads” your site, it doesn’t start with the text. Instead, it starts the same way you would – with the title of the site, the navigational structure, and the names of the pages. If your keywords aren’t included in those elements, Google won’t understand and classify your site as well as it could. And your search results won’t be as good as they should.

At Atomic, we work with our clients before planning or building their site to decide on the right keywords. We use a four-step process:

  1. Our clients brainstorm several keywords for their site
  2. We research those terms to find out if customers are actually using them in searches – or if they are using alternatives or derivatives of those terms
  3. Together with the client, we pick the best keywords
  4. Finally, we build the site structure around those keywords, embedding them in important elements like the title tags and heading tags.

For clients who are serious about optimizing search, we revisit their keywords regularly, helping them evaluate their effectiveness and pick new ones as needed.

Wondering if you’re using keywords as effectively as you could? Contact us anytime for a free consultation.

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