Quick quiz: What’s the difference between SEO and SEM? (You know, search engine optimization and search engine marketing.)
Not sure? Join the crowd.
In a nutshell, SEO and SEM are strategies used to help companies create effective websites – websites that attract qualified, prospective customers. Customers who hopefully – to put it bluntly – buy lots and lots of stuff.
The strategies take different forms.
SEO can be thought of as things you do within your website to optimize your organic search rankings. That means increasing the chance that a potential customer will find your site using a search engine like Google. It includes things like:
Embedding keywords in your body copy, headings, hyperlinks, and tags
Building a navigational structure and page structure that can be easily indexed by search engines
Using clean code so that search engines can “understand” your content
And, of course, including great content that matters to your customers
SEM can be thought of as things you do outside your website to drive web traffic, and customers, toward it. An SEM campaign might include:
As the saying goes “The Cobblers kids don’t have shoes”. For anyone that doesn’t get the reference it means that when you are good at doing something for other people it is difficult to do the same thing for yourself. Since we have spent the past few weeks putting the finishing touches on our new […]