Moving Forward, Looking Back

Published: May 13th, 2010 by Taj V.



One of the things I love about working at Atomic Interactive is that every project gives me a chance to learn something new. That’s because the culture here is not about hanging on to old processes just because “that’s how we’ve always done things.” Instead, it’s about being open to new ideas and expanding our minds!

For me, a key part of that is going back after a project has been completed to analyze what we could have done better. Maybe we could have worked more efficiently, or used a different tool. Maybe we could have communicated more clearly with the client – or even within our own team.

Mind you, this review isn’t about finger-pointing. It’s all about understanding that, no matter how good we are, there’s always something we can improve upon. (As a dear friend of mine used to say, “the biggest room in the world is room for improvement.”) That’s especially true in the interactive environment where new technologies pop up daily. It’s our job to try them out – and if they’re promising, becoming familiar with them and adding them to our toolbox.

Sometimes being innovative means rejecting new technology. As Atomic’s project manager, I’ve started organizing all our project information in binders. Yes, I mean an ugly, old-school, three-ring binder. Of course, we use an online project management system, too – but sometimes it’s easier to grab a binder and head to the desk of a designer or a developer with site maps, wire frames or other information in hand. Hey, if a tool helps us work more efficiently, we’ll use it. Even if it’s not flashy or new.

On the other hand, if I discover that a tool is not working, I’m not afraid to pitch it. Sometimes you can get stuck trying to tweak a process to death – when what you really need to do is scrap it entirely and start fresh.

So if you see me bent over my notebook long after a project is completed, you’ll know what I’m doing. Revisiting the project one last time and refining the process that works best for Team Atomic and our customers.

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