Recently, a lot of our customers have been hedging about using social media to promote their business. Many of them have the idea that social media is only for youth-oriented businesses . . . like selling energy drinks to college students. Nothing could be further from the truth.
Traditional companies are using social media like crazy to publicize their business and services. And because it costs so little to use relative to other advertising venues, the ROI can be impressive.
Here are just a few examples we’ve noticed recently:
Youtube – Blendtec, a plain ol’ manufacturer of home and commercial blenders, has been the darling of YouTube for the past few years because of its low-budget, high-impact series of Will It Blend? videos. Even stodgy medical journals are using YouTube as a venue to publicize their surgical training videos. (We would put a link here, but TRUST US, you don’t want to see this stuff.)
Twitter – Traditional media outlets like NBCNews are using Twitter to push out their headlines quickly and succinctly to their audience. And politicians on both sides of the aisle – folks like Ohio’s John Boehner – are using Twitter to communicate daily with their constituents.
Facebook – Only cutting-edge companies on Facebook? No way. The Washington Post has a Facebook page. The Red Cross does. Here in the Dayton region, the tiny Tipp City Library has a page, and regularly pushes out notes to its fans about library happenings – events like the annual book sale, mystery book club, and storytime for kids.
We think the lesson here is that social media isn’t only for “certain companies.” It’s for finding new ways to interact with your customers . . . get them information. . . build deeper relationships, and create more meaningful conversations with them.
And that stuff’s good for any business.
Curious about how social media could help your business? Contact us anytime. We’re not here 24/7 . . . but sometimes it feels like it.