FWD: Thinking
Straight answers about websites and marketing.
FWD: Thinking is the Atomic Interactive blog and newsletter. Articles on web design, search, software and marketing, written for owners who would rather be running their business.
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How Case Studies Can Turn Website Visitors Into Qualified Leads
A prospective customer arrives on your website and sees a polished design, a clear list of services, and claims about the quality...
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Why Search Intent Matters More Than Keyword Volume
For years, keyword research often started with one major number: search volume. The logic seemed simple. If thousands of people search for...
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How Marketing Automation Can Connect Your Website, Ads, and Sales Team
Businesses often use several different platforms to attract customers. A potential customer might discover a company through a Google ad, visit its...
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Progressive Web Apps vs Native Apps: Which Is Right for Your Business?
Businesses increasingly rely on mobile experiences to connect with customers, streamline services, and support employees. When planning a new digital product, one...
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How to Build a Website That Supports a Complex Sales Funnel
For businesses with long or complicated sales processes, a website has to do much more than generate a contact form submission. Potential...
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How User Experience Research Can Prevent Expensive Website Mistakes
A new website can represent a significant investment for a business. Companies spend time planning pages, developing content, choosing technology, refining branding,...
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How to Measure Which Marketing Channels Actually Generate Revenue
Every business invests in marketing with the expectation that those efforts will generate new customers and increase revenue. Search engine optimization, paid...
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AI Chatbots or Contact Forms: Which Generates Better Leads?
Every business website has the same fundamental goal: turning visitors into customers. Whether someone arrives through a search engine, online advertisement, or...
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How A/B Testing Helps Businesses Make Better Website Decisions
Every business wants a website that generates more leads, attracts more customers, and delivers a stronger return on investment. Yet many website...
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Website Governance for Companies With Multiple Teams
As businesses grow, their websites often become more complex. Marketing teams publish new content, sales departments request updates, human resources adds career...
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