If you don’t have these 4 things, you need a new website.
Online shopping has become one of the easiest and efficient ways to shop. That’s why more and more people are going online to look for products and services rather than going to a physical location. That means your company’s website is crucial to keep up with the times and capture your consumer’s business.
First impressions are everything
I’m sure you’ve heard that expression before. The same goes for your website. Consumers need good experiences so if someone goes to your website and it looks outdated or they can’t find anything, they will more than likely go somewhere else. You may not be hearing complaints about your website, but that doesn’t mean there’s not a problem. If you had an updated website, you could be getting even more traffic, leads, and sales. What we tell customers is to redesign your site every 2-3 years with periodic updates to ensure you’re giving your customers exactly what they want: content, user-experience, and appealing design.
Is your website optimized for mobile?
If not, you need a new website. Something to keep in mind is the importance of mobile. Whether you’re a manufacturing company or a retail company, your customers have phones. There are a vast number of searches every day on mobile devices so that means your site must be designed as such. Responsive design for mobile devices will ensure your consumers have a good experience wherever they look at your website and services.
Is your site SEO capable?
If not, you need a new website. Search engine optimization, or more commonly referred to as SEO, is where your site will appear on search engines. Consider this, you have a solid website, enticing brand messaging and a cool logo, but your website isn’t optimized so no one will ever find you to even see that. That makes all your previous efforts meaningless. Having a site that is ready for SEO is huge so if you don’t have a site that gives you that ability, you are already way behind the game.
Does your website take forever to load?
If so, you need a new website. If your site is slow, your rank on Google will be drastically lowered. Not to mention, people want things exactly when they want them. If your page takes forever to load, people will bounce off your site and onto your competitor’s.
Can you link social media on your website?
If not, you need a new website. We mentioned people go to your website to look at your services and may look up your website on their mobile device, but we haven’t talked about the power of social. A large number of people also want to know what other people have to say about you and whether they want to do business with your company. That means they may go to social platforms to make their decision. It’s important to be on social to funnel your potential customers back to your website. If you aren’t on social, that’s an opportunity to gain even more business, but if you are on social and don’t have a website that links with them, that’s just as bad!
There are plenty of reasons to update or get a new website, but if you don’t believe us, just look at your competitor’s website. Technology is always changing and so is the way people do business. If you want to ensure your business is future-proof and continues to do solid business, you may want to consider updating your website.