FWD: Thinking
Straight answers about websites and marketing.
FWD: Thinking is the Atomic Interactive blog and newsletter. Articles on web design, search, software and marketing, written for owners who would rather be running their business.
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SEO: Do It Yourself or Get a Pro?
SEO, or Search Engine Optimization, helps your website show up on Google. For many businesses, including those right here in Dayton, Ohio,...
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Stop Wasting Money on Ads: A Smart Guide
Spending money on online ads can feel like throwing it into a black hole. You click, you pay, and sometimes, you’re left...
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Growing an Insurance Brand with new friends!
We love building partnerships with local businesses that want to grow and have fun doing it. A great example is Bucher Insurance...
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Your Competitors Are Running Ads. Should You Be Too?
It’s a crowded marketplace out there. No matter your industry, chances are high that your competitors are actively investing in paid digital...
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What Makes a Website ‘Modern’ in 2025?
Let’s face it, “modern” is a moving target when it comes to web design. What felt cutting-edge just a few years ago...
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Content with a Pulse: Why Blogs & Videos Keep Your Business Alive
In the fast-moving digital world, having a static website is like leaving your store’s lights off and the sign flipped to “closed.”...
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Branding 101: Why Your Logo Isn’t Just a Pretty Picture
When most people think of branding, their minds immediately go to the logo, a simple symbol, maybe some cool colors, a clean...
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Typography Matters: How Fonts Shape Your Brand’s Message
Let’s talk about fonts. Yep, those little letters you probably take for granted while scrolling, typing, and binge-reading your favorite blog (hopefully...
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How Faster Websites Create Happier Customers
Imagine walking into a store, ready to buy, only to find the entrance blocked by an employee who takes a full minute...
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How SEO Can Transform Your Business’s Online Presence
If your website is hanging out on page 10 of Google, it might as well be on a deserted island. No one...
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