Your website is often the first impression potential customers will have of your business. If it’s outdated, hard to navigate, or not mobile responsive, you could be losing out on sales and leads. A website remodel can be a daunting task, but it’s worth it to invest in your online presence. Not sure if your website needs a makeover? Keep reading to learn the 5 telltale signs that your website is in desperate need of a remodel!

1. Your website doesn’t match your brand:
This is one of the most visible signs that your website needs a makeover. If your website doesn’t match your brand, it’s probably not making the best impression on potential customers. Ask yourself: do the visuals, text, and navigation of your website match who you are and what you sell? If it’s not quite up to par with your branding, you’ll need to do a remodel. Your website needs to accurately reflect your business and values; that means being visually and functionally aligned with your brand. Keep your color palette consistent and make sure all text, fonts, and images are congruous with the message you are trying to send. A website remodel should focus on connecting your brand to the customer journey.

2. Your website is difficult to navigate:
Customers should be able to easily find the information they are looking for on your website. If navigation is clunky, confusing, or takes too much time to get from point A to point B, you’re going to lose potential customers. Navigating your website should be like a conversation – you should be able to tell the customer where to go and what to do. A website remodel should focus on making the navigation process easier. Eliminating dead links and updating outdated information will keep customers engaged and help them find what they are looking for quickly. Adding more visuals, like graphics and images, helps guide customers and keep them on the path to completing a purchase. If you’re not sure how to make the user experience better, you can always consult a website specialist.

3. Your website isn’t mobile-friendly:
Today, over 50% of website visits are done through a mobile device. That’s why it’s crucial that your website is optimized for mobile devices. If it’s not, you’re likely missing out on potential customers.A website remodel should focus on making your website responsive and accessible on all devices. That means making sure all images and text are optimized for smaller screens and that the navigation is easy to use. Mobile optimization should be a priority for every website owner.

4. Your website isn’t generating leads:
Lead generation is essential in today’s digital age. Without it, you’re missing out on sales opportunities and potential customers. If your website isn’t generating leads, you might need to revamp the design and content to attract more potential customers. A website remodel should focus on lead generation tactics such as adding a call-to-action, optimizing the checkout process, or adding a customer login flow. You should also be incentivizing potential customers to leave their emails in exchange for discounts or exclusive updates. Once you have a healthy pool of leads, you can start thinking about remarketing strategies like targeted emails or retargeting ads.

5. Your website looks dated:
If your website looks outdated, customers will be wary of whether or not it’s secure. A modern-looking website helps instill trust and confidence that customers will return
for future purchases. A website remodel should focus on making sure the visuals are looking current, modern, and up-to-date with the latest design trends. Updating the
design, images, and text of your website to make it look modern is a good place to start when considering a website remodel. If you’re unsure of what’s fashionable, looking at other websites within your industry almost always helps to get the creative juices flowing. Conclusion: Is your website in need of a remodel? If you’re seeing any of the signs above, then it’s definitely time to make investing in a website remodel a priority! A website redesign should focus on making the user experience more enjoyable, secure, and engaging. And if you’re not sure where to start, there are always plenty of experts available to help you through the process.

 

If you are interested in a new website design and wanting to learn more about our process contact Atomic Interactive at (937) 232-1155

Your website is one of your most important marketing tools. It’s often the first impression potential customers will have of your business, so it’s important to make sure it’s designed well. An outdated website can make your business look out-of-touch and unprofessional, which can lead to lost business.

 

If your website is more than a few years old, it’s probably time for a redesign. Here are a few signs that your website may be outdated:

 

-It’s not mobile-friendly: In today’s world, more people are using their phones and tablets to surf the web than ever before. If your website is not designed to be responsive, it will be difficult for mobile users to view and navigate. This will lead to a poor user experience and could cause potential customers to leave your site.

 

-It’s not search engine optimized: Search engine optimization (SEO) is essential for getting your website found by potential customers. If your website is not optimized, it will be buried in search results and will be difficult for people to find.

 

-It’s not user-friendly: A good website is easy to navigate and easy to use. If your website is difficult to navigate, potential customers will likely get frustrated and leave.

 

 

-It’s not visually appealing: A website that is outdated or not well-designed will turn potential customers away. If your website looks like it was created a decade ago, it’s time for a new website.

If you are interested in a new website design and wanting to learn more about our process contact Atomic Interactive at (937) 232-1155

How do You Get People to Review Your Business?

For most industries, it can be difficult to get positive reviews. This is most certainly something to focus on considering Google’s algorithm penalizes your company’s organic search results if you have negative reviews.

Bounce Back From Negative Reviews

Have you ever went to Amazon to buy something but looked at the reviews and because most were negative, you decided not to make a purchase?  Most of the time that’s because your customers don’t usually review their gym, grocery store, retail store, and most especially, B2B companies and their products. Most consumers typically review when they have a negative experience.  So what does that mean exactly? Is your company and/or products tarnished for life or will those negative reviews hurt your sales or reputation? The truthful answer is that it absolutely can, but there is also good news: you can bounce back from it. All you have to do is ask for positive reviews from happy customers. Sounds easy, right? Well, let’s take this one step at a time.  

Tip The “Review-Scale”

Capitalize on your happy customers and have them fight on behalf of your brand. As mentioned earlier, i’m sure you have been to Amazon and saw a product or company that had a significant number of negative reviews. I’m also certain you saw negative reviews at one time, but you decided to purchase anyway because the positive reviews drastically outweighed the negative ones.  It’s all about tipping the scales back in your favor and making sure the bulk of your reviews are positive.

Ask for Reviews in Person:

The best way to get reviews is by asking in person. Asking for reviews in person is much more personal than an online initiative, especially if you and the customer had a great experience. For example, let’s say you walked into a health and wellness store, but you don’t know what products would be best for you. When you ask an associate for help, they steer you in the right direction and you two have a lengthy conversation that included anything and everything. If that customer asked you to give an online review so it helped him and  others who are researching where to shop, you would probably be more inclined to do so.

Another way to gather positive reviews is by providing incentive. Research has shown most people respond to free incentives and give-a-ways. For instance, you could start a campaign that gives the customer a chance to win $100 (You may want to do something else, but that’s a start.)

Ask for Reviews via Email

Another way is by asking via email. If you already met the customer, there shouldn’t be a problem reaching out through email. Obviously, if the customer wasn’t happy with the experience then it’s best to leave that person out. You can find out by pre-screening your customers by survey so you don’t rack up the negative reviews (though, let’s hope that never happens.) Email may not perform as well as asking in person, but is still a valuable option to gain positive reviews.

Here are some of the best practices for your email request letter:

  1. Have the email come from a real person’s email address (Even better, have it come from a name they’d recognize, such as someone they worked with).
  2. Have the email written as a personal request from that same person.
  3. Have a very clear call-to-action link/button. Remove random social media or website footer links — just as with good conversion rate optimization, have a singular goal of users clicking the review button.
  4. Test using a plain-text email versus an HTML email.
  5. Test different subject lines: We’ve found that using the person’s name in the subject line works well in many instances but falls completely flat in a few others.
  6. Test different email copy to see what performs best.

One way to ensure success of any review-gathering initiative is to make sure everyone in the organization is on board and stress its importance. Ways you can do this is by:

  1. Making better reviews a top-down focus; executives need to communicate the importance.
  2. Obtaining organizational buy-in on the importance of reviews by helping employees understand the direct impact they have on the business.
  3. Training key employees on how to ask for reviews.
  4. Developing a scorecard that tracks reviews by locations (similar to our SERP score, but for reviews).
  5. Providing bonuses and awards for the locations that have the best online reviews.

Final Thoughts

As with any good campaign, you must strategize and go through a series of tests. See what works best for you and your customer base. Just make sure you’re focusing on gathering  positive reviews, you’ll thank yourself that you did.

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Does anyone surfing the web these days see a blue bird or a chubby aqua “T” and not think of Twitter?

Icons—pictorial representations of brands, products, or people—can be powerful tools to help you stand out in the cyber crowd.

A customized icon set—a group of similarly styled icons, much like a family of fonts—takes iconic branding to the next level by helping you:

  • Differentiate one product, application, or blogger from another.
  • Organize products into like groups—without sacrificing the consistent elements of your brand.
  • Streamline the back-end functionality of your content management system, which makes it easier for staff to navigate and to train new staff on how to use it.
  • Provide a consistent theme for graphic, product, app, and other designers to use for creating new icons.

Here at Atomic, my process for developing icon sets is pretty straightforward. It focuses on upfront preparation, which conserves your time, cuts down on costs, and ensures that we get the best results.

  • Brainstorm. First, I’ll brainstorm with you to learn who and what the icon set is for. What message, position, feeling do you hope to convey? I might just listen to how you talk about your products or brand, take notes, and then jot down some ideas to see what creative concepts emerge.
  • Research. Often, these early brainstorming sessions are augmented with additional research. I want to know what your competition is doing. I also like to check out how other sites use icon sets and to what effect.
  • Sketch. Next, I’ll sketch out some more concrete ideas for you to review—including color schemes that bring the concepts to life. I’ll typically present ideas from a variety of different angles to see which ones you think work best for your goals. And I’ll provide my two cents to help you decide.
  • Refine. Once I get more feedback, I can refine the sketches to create full, polished illustrations.

Soon enough, your customized icon set is ready to be deployed.

Now that’s iconic thinking for your brand and your business.