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Affordable Web Design + SEO Packages for Ohio Small Businesses

For many small businesses in Ohio, a professional online presence is no longer optional. Customers expect well-designed websites that load quickly, function seamlessly on mobile devices, and appear in local search results. The challenge is that smaller companies often operate on limited budgets, making it difficult to balance the cost of web development with effective digital marketing.

The good news is that affordable, bundled solutions are available. Choosing a budget web design & SEO bundle Ohio small business owners can rely on ensures that even startups and local companies can compete online without overspending.

Why Bundled Web Design and SEO Matters

Many businesses treat web design and search engine optimization (SEO) as separate projects. They build a website first, then try to optimize it later. This often leads to higher costs and missed opportunities.

Bundled web design + search engine optimized marketing Ohio package solutions offer several advantages:

  • Cost savings: Packages combine services into one streamlined investment.

  • Integrated strategy: SEO is built into the site from the ground up.

  • Simplified management: Businesses work with one partner instead of juggling multiple vendors.

  • Faster results: Well-optimized sites begin gaining traction on search engines sooner.

What Is a Good Price for Web Design and SEO in Ohio?

Pricing depends on scope, features, and level of customization. According to Clutch’s 2024 survey of small business digital spending, the average small business website in the U.S. costs between $2,000 and $9,000, while ongoing SEO can range from $500 to $2,000 per month depending on competitiveness and goals.

For Ohio specifically, costs are often more competitive than national averages because of lower operating expenses. Many small businesses can secure a cost-effective SEO & web dev for startup Ohio package starting at a few thousand dollars for design and several hundred dollars monthly for SEO.

The key is value: the best package is not the cheapest but the one that aligns with growth goals and generates measurable ROI.

Can a Small Business in Ohio Get Quality Web and SEO Without Huge Budget?

Yes. The perception that only large companies can afford high-quality websites and digital marketing is outdated. Affordable options exist when businesses focus on essentials:

  • Professional templates customized for branding: Reduces design hours while maintaining a polished look.

  • Local SEO focus: Instead of targeting broad, national keywords, optimize for Ohio-specific searches like “bakery in Dayton” or “IT support Cleveland.”

  • Scalable solutions: Start with a foundational package and add advanced features as the business grows.

  • Data-driven decisions: Track analytics and invest more only when results prove the value.

According to a 2023 HubSpot report, 64% of small businesses said SEO delivered better returns than traditional advertising, underscoring that even modest investments in optimization can pay off.

How to Choose a Package That Includes Web Design and SEO That Fits Your Budget

When evaluating providers, small businesses should look for:

  1. Transparent Pricing
    Packages should clearly outline what is included—design hours, number of pages, SEO services, and ongoing support—so there are no hidden costs.

  2. Local Market Understanding
    An Ohio-based provider knows the competitive landscape, customer behaviors, and local search nuances.

  3. Comprehensive Services
    A strong package should include responsive web design, keyword research, on-page SEO, technical optimization, and local business listings.

  4. Proven Results
    Look for case studies, reviews, or testimonials from other Ohio businesses.

  5. Scalability
    The right partner offers flexibility to expand services as your business grows, such as adding e-commerce functionality or advanced content marketing.

Trends Impacting Small Business Web Design and SEO

Recent data highlights why investing in a combined approach is so important:

  • Mobile traffic now accounts for over 60% of global web traffic, making responsive design essential (Statista, 2024).

  • Google’s local search algorithm increasingly favors businesses with optimized Google Business Profiles and consistent local citations (Search Engine Journal, 2024).

  • Websites that load within 3 seconds are 32% less likely to see users bounce, highlighting the importance of technical optimization (Google, 2023).

These trends confirm that small businesses cannot afford to neglect SEO when building or redesigning a site.

The Ohio Advantage

Ohio small businesses enjoy a unique position. With lower costs of living and a strong entrepreneurial culture, local companies can invest in digital growth without the overhead that firms on the coasts face. Partnering with a regional provider ensures tailored solutions that align with both budget and business goals.

Conclusion

Affordable web design + search engine optimized marketing Ohio package options allow small businesses to create a professional online presence and compete effectively in their markets. By choosing the right partner and focusing on value-driven solutions, even companies with limited resources can achieve meaningful digital growth.

Atomic Interactive specializes in delivering budget web design & SEO bundle Ohio small business solutions, with a focus on scalability, transparency, and measurable results.

Contact us to get started on building a cost-effective digital strategy that fits your budget and fuels your growth.

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Local SEO in Ohio: Practical Tips to Rank Higher in 2025

For small businesses across Ohio, showing up online is no longer optional. Customers use Google every day to find nearby restaurants, contractors, healthcare providers, and retailers. According to BrightLocal’s Local Consumer Review Survey (2024), 98% of consumers used the internet to research local businesses in the past year, and nearly half rely on Google Maps for directions and recommendations.

The question many business owners ask is: “How can my Ohio business rank higher on Google Maps?” The answer lies in investing in the right Ohio local SEO strategies for small business—practical, data-driven steps that improve visibility and attract more customers in 2025.

Why Local SEO Is More Important Than National SEO for Ohio Companies

For most Ohio companies, competing for national search terms is neither realistic nor profitable. What matters is winning visibility in your community. A boutique in Dayton does not need to outrank national retailers; it needs to appear when someone searches “women’s clothing Dayton Ohio.”

Local SEO connects businesses with high-intent customers. According to Google, 76% of people who search for something nearby visit a related business within 24 hours. That is why local SEO is more important than national SEO for Ohio companies—it drives traffic that converts.

How to Rank Higher on Google Maps in Akron Ohio

Google Maps is now a central hub for local discovery. To optimize your Akron business listing, focus on:

  1. Google Business Profile Optimization
    Complete every field: name, address, phone, hours, categories, services, and photos. Profiles that are 100% complete are more likely to rank in the top three local pack results.

  2. Customer Reviews
    A Moz report (2023) confirmed reviews are among the top factors for local rankings. Encourage satisfied customers to leave feedback, and respond to reviews quickly.

  3. Consistency Across Platforms
    Your business name, address, and phone number (NAP) must be consistent across directories, websites, and social media.

  4. Localized Content
    Add city-specific pages and blog posts that include terms like how to rank higher on Google Maps Akron Ohio.

  5. Photos and Updates
    Businesses that post regular photos and updates see higher engagement rates and stronger visibility.

Local SEO Checklist for Ohio Service Providers

To simplify the process, here is an SEO checklist for Ohio service providers to follow in 2025:

  • Claim and fully optimize your Google Business Profile

  • Standardize NAP across all directories and citations

  • Build local citations on sites like Yelp, Angi, and BBB

  • Publish content targeting Ohio-specific keywords and questions

  • Add schema markup for local business information

  • Prioritize mobile-friendly, fast-loading websites

  • Encourage customer reviews and respond promptly

  • Track performance using Google Analytics 4 and Search Console

On-Page and Technical SEO with a Local Twist

Even traditional SEO needs local adaptation:

  • Title Tags and Meta Descriptions: Include city and service names (“Plumbing Repair in Columbus Ohio”).

  • Header Tags: Use questions like “What local SEO techniques work best in Ohio right now?” to capture voice search.

  • Alt Text: Describe images with geographic relevance.

  • Internal Linking: Connect local landing pages for better crawlability.

Speed also matters. Google reports that websites loading within three seconds have 32% lower bounce rates than slower ones, directly influencing rankings.

Why Reviews and Reputation Are Key

Customer trust is both a ranking factor and a conversion driver. BrightLocal found that 87% of consumers read online reviews for local businesses in 2024, and most will not engage with companies rated below 3 stars.

Practical steps include:

  • Asking customers for reviews after purchases or services

  • Creating QR codes that link directly to your Google review page

  • Responding to every review to demonstrate engagement and professionalism

Content Marketing for Local SEO

Publishing Ohio-focused content is an underused but powerful tactic. Examples include:

  • Blog posts on “Top 5 Marketing Tips for Small Businesses in Columbus”

  • Guides like “How to Choose a Contractor in Akron Ohio”

  • FAQs answering common local search queries

This content not only targets specific keywords but also positions your business as an authority in the community.

What Local SEO Techniques Work Best in Ohio Right Now?

Based on 2024 data and current trends, the most effective local SEO practices are:

  • Fully optimized Google Business Profiles

  • City-specific landing pages and blog content

  • Consistent citation building

  • Fast, mobile-friendly websites

  • Active review management

  • Schema markup for local businesses

When combined, these techniques provide Ohio businesses with sustainable visibility in local search results.

Conclusion

Local SEO is not just about search rankings—it is about being found by the right customers at the right time. By following Ohio local SEO strategies for small business, optimizing for Google Maps, and applying the SEO checklist for Ohio service providers, companies across the state can build stronger connections with their communities.

Atomic Interactive helps Ohio businesses create practical local SEO plans tailored to their industry, goals, and geography.

Contact us to get started on ranking higher in 2025 and reaching more of the customers who matter most.

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Your Competitors Are Running Ads. Should You Be Too?

It’s a crowded marketplace out there. No matter your industry, chances are high that your competitors are actively investing in paid digital advertising. Whether it’s Facebook, Instagram, or Google Ads, these platforms aren’t just helpful—they’re essential tools for getting seen by the right people at the right time.

So, should your business be running ads too? Short answer: Yes. And here’s why.

Why Paid Ads Work

Organic reach has been shrinking across nearly all platforms. Even if you’re posting consistently and optimizing for SEO, you’re still likely missing out on potential leads. Paid ads allow you to get in front of your ideal audience quickly, with targeting tools that go way beyond age and location.

With just a small investment, you can:

  • Drive website traffic

  • Promote offers or services

  • Retarget site visitors who didn’t convert

  • Build brand recognition

Facebook & Instagram Ads: Great for Engagement + Awareness

Meta’s ad platform (which powers both Facebook and Instagram) is perfect for getting your content seen by the right demographic. These platforms let you:

  • Target users by interests, behaviors, job titles, and more

  • Run campaigns with photo, video, carousel, or story formats

  • Retarget users who’ve visited your website or engaged with your content

It’s especially effective for businesses that rely on visual appeal, local reach, or word-of-mouth marketing.

Google Ads: Great for Search Intent + Conversions

Google Ads meet users at a very specific point in their journey: when they’re actively searching for what you offer. That’s what makes it so powerful.

With Google Search or Display Ads, you can:

  • Appear at the top of search results

  • Target keywords relevant to your services

  • Reach users across millions of websites and YouTube

  • Track conversions like form fills or calls

This is the best option when you want to capture demand and bring in leads ready to act.

 Still Not Sure Where to Start?

Running ads doesn’t have to be overwhelming—but it does need a strategy. At Atomic Interactive, we help businesses like yours create smart, scalable ad campaigns that align with your goals (and budget).

Want to see what ads could do for you? Let’s talk.

Don’t let your competitors win the clicks just because you’re not in the game. Let’s change that.

How SEO Can Transform Your Business’s Online Presence

If your website is hanging out on page 10 of Google, it might as well be on a deserted island. No one is going to find it, and let’s be honest—if you can’t be found online, do you even exist? That’s where SEO (Search Engine Optimization) comes in, your business’s secret weapon for getting noticed, getting clicks, and getting customers. Let’s break down how SEO can take your online presence from “invisible” to “unmissable.”

Boost Your Visibility

Google processes over 8.5 billion searches per day. That means your potential customers are out there, actively looking for exactly what you offer. But if your website isn’t optimized for search engines, it’s like setting up a shop in the middle of nowhere with no signs pointing the way. SEO helps your website appear higher in search results, so instead of getting lost in the abyss, your business shows up front and center when people need you most.

A well-executed SEO strategy can mean the difference between being buried under competitors or standing out in the digital crowd. By optimizing your site’s structure, improving page speed, and implementing high-quality content, your website can become a go-to resource for potential customers.

Attract the Right Visitors

It’s not just about traffic; it’s about the right traffic. You don’t need thousands of random visitors who bounce after three seconds—you need people who are genuinely interested in what you do. With SEO, you can target specific keywords that your ideal customers are searching for and bring them straight to your site.

By analyzing search trends, keyword relevance, and audience intent, businesses can connect with their perfect customers at the exact moment they are searching for solutions. This means better engagement, longer site visits, and ultimately, more conversions.

SEO Builds Trust and Credibility

People trust Google. So when your site appears on page one, it instantly makes you look more legitimate. A well-optimized site with quality content, fast load times, and a seamless user experience signals to both Google and potential customers that your business is the real deal.

Trust isn’t built overnight, but through a consistent SEO strategy, your business can establish itself as a credible source in your industry. Whether it’s creating authoritative blog content, acquiring backlinks from reputable sites, or ensuring your website is technically sound, SEO plays a key role in fostering credibility.

SEO is the Gift That Keeps on Giving

While paid ads stop the moment you stop paying, SEO continues to drive traffic to your site long after the work is done. It’s like having a virtual salesperson working around the clock, bringing in leads while you sleep. When done right, SEO delivers long-term, sustainable growth that keeps your business thriving without constant ad spend.

Unlike traditional marketing efforts that fade over time, an SEO-optimized website continuously grows its reach. As search engines index and recognize your content’s relevance, your site gains authority, leading to even more visibility and conversions.

For Small Businesses, Local SEO is a Game-Changer

If you’re a local business, local SEO is an absolute must. It helps you show up in “near me” searches and Google Maps results, making it easier for customers to find and visit you. When people search for businesses like yours in their area, you want to be front and center—not buried under competitors.

Local SEO involves optimizing your Google My Business profile, gathering positive reviews, and ensuring your business is listed correctly in online directories. For small businesses, this can make a huge impact, driving foot traffic and online bookings from customers searching in real time.

The Bottom Line

SEO isn’t magic, but it is a powerful tool that can transform your business’s online presence. More visibility, better traffic, increased credibility, and long-term results? Sounds like a no-brainer.

Atomic Interactive specializes in crafting SEO strategies tailored to businesses looking to rise above the competition. From in-depth keyword research to content optimization and technical SEO, we help businesses turn search engines into their biggest marketing asset.

The question is: Are you ready to take your SEO game to the next level?

(And if the answer is “yes” but you don’t know where to start, Atomic Interactive has your back. Let’s get your business the attention it deserves.)

What can SEO do for your website?

SEO (Search Engine Optimization) optimization plays a crucial role in helping your new website succeed in several ways:

Increased Visibility in Search Engines: SEO optimization improves your website’s visibility in search engine results pages (SERPs). When your website ranks higher for relevant keywords, more people are likely to discover and click on your site. This increased visibility can lead to higher organic (non-paid) traffic.

Quality Traffic: SEO helps attract relevant and targeted traffic. By optimizing for specific keywords and phrases related to your business or content, you can attract visitors who are genuinely interested in what you have to offer. This leads to higher engagement and conversion rates.

Credibility and Trust: Websites that appear at the top of search results are often perceived as more credible and trustworthy by users. SEO optimization can help establish your website as an authoritative source in your industry or niche.

Cost-Effective Marketing: Compared to paid advertising, SEO is a cost-effective way to drive traffic to your website. While it requires an initial investment in terms of time and resources, the long-term benefits often outweigh the costs.

Improved User Experience: SEO involves optimizing your website’s structure, content, and performance. These optimizations can lead to a better overall user experience. A user-friendly website is more likely to retain visitors and convert them into customers or leads.

Competitive Advantage: In today’s digital landscape, most of your competitors are also investing in SEO. By optimizing your website, you can stay competitive and even surpass your rivals in search engine rankings.

Targeted Keywords: Through keyword research, you can identify the specific terms and phrases your target audience uses when searching for products, services, or information. By optimizing your content for these keywords, you can align your website with user intent.

Local SEO: If you have a physical presence, local SEO optimization helps you appear in local search results. This is essential for attracting local customers who are searching for nearby businesses.

Mobile Optimization: Mobile optimization is a critical aspect of SEO. With the increasing use of mobile devices, search engines prioritize mobile-friendly websites. SEO optimization ensures your site performs well on smartphones and tablets.

Analytics and Insights: SEO tools and analytics platforms provide valuable insights into user behavior and website performance. You can use this data to refine your content and strategy, making data-driven decisions for your website’s improvement.

Long-Term Sustainability: While SEO requires ongoing effort, the results are sustainable over the long term. Once your website ranks well for specific keywords, it can continue to attract organic traffic without the need for constant paid advertising.

Global Reach: SEO allows you to reach a global audience. If your products or services are not limited by geographic boundaries, SEO can help you tap into new markets and expand your reach.

Content Quality: SEO encourages the creation of high-quality, relevant, and valuable content. This not only helps with search engine rankings but also enhances the user experience, establishing your site as a reliable resource.

In summary, SEO optimization is a fundamental strategy for increasing your website’s visibility, attracting targeted traffic, and establishing credibility in the digital landscape. It’s an investment that can lead to long-term growth and success for your new website.

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How to Optimize Your URLs for SEO Success

Are you interested in learning how to optimize your URLs for SEO success? If you are, you’re in the right place. In this article, we’re going to show you how to do just that. But first, let’s take a step back and answer the question: what is a URL? A URL is the specific address of a website or a specific page on a website. It’s what you type into the search bar to find a specific website. Now that we know that, let’s get into how to optimize your URL for SEO success.

What is a URL?
A URL, or Uniform Resource Locator, is a string of characters that identifies a particular location on the internet. It is commonly referred to as a web address and is made up of a series of components such as a protocol, domain name, path, query string and fragment identifier. It is important to note that not all URLs are the same, each has its own structure and purpose. The protocol of a URL defines how the page is accessed. A good example of a protocol is “HTTP” or “HTTPS”. The domain name is the name of the website or webpage, such as “example.com”. The path refers to the specific page or location within a website that is being accessed. The query string contains additional information about the page. And lastly, the fragment identifier is a part of the URL that is often used to link to a certain part of page.

Why are URLs important for SEO?
URLs are a fundamental part of any website and are an important factor in SEO (Search Engine Optimization), as they help search engines determine the relevance of a particular website or webpage. When search engine crawlers are indexing the web, they use URLs to identify and retrieve content. Similarly, when a user searches for a keyword or phrase, search engines use the URLs to determine which web pages are relevant to the query. URLs are also important for creating human-readable links. When users are searching for a specific page, having a URL that is easy to understand and remember can help the user find it more quickly. Additionally, having a descriptive URL allows the user to quickly gain an understanding of what the page will be about. This can be extremely useful for search engines and users alike.

Tips for optimizing your URLs
When it comes to optimizing your URLs for SEO success, there are several things you should consider. The first is making sure you have descriptive URLs that are clear and easy to understand. This will make it easier for search engines to understand the content of the page and increase the chance that it will be found by the right user. Second, keep your URLs short and concise. Long URLs can be difficult to remember and can confuse search engines. Additionally, make sure your URLs are lowercase and contain no spaces or special characters. This is important because some web browsers may interpret certain characters differently, which can lead to issues with SEO. Finally, use keywords in your URLs as this will help search engines identify the relevance of a page. For example, if you are creating a page about cats, the URL should contain the keyword “cats” and should ideally avoid using generic words such as “page”.

In conclusion optimizing your URLs for SEO success is an important part of any SEO strategy and can have a significant impact on the results of your SEO efforts. To do this, make sure your URLs have descriptive words that are easy to understand, don’t add any extra spaces or special characters and include keywords so that search engines can easily identify the relevance of the page. Following these tips should result in better SEO results and happier users.

 

If you are interested in a new website or updating your old website contact us! (937) 232-1155

Search Engine Optimization for Your Business

Search Engine Optimization, or “SEO” for short, is the process of improving the visibility and ranking of your website in search engine results pages.
SEO can be a complex and time-consuming process, but it is often essential for any business that wants to draw attention to its website and products or services online.
There are many methods and tactics involved in SEO, and it is constantly evolving as search engines change their algorithms. However, there are some basic principles that remain constant and are essential for any business that wants to improve its search engine ranking.
The goal of SEO is to improve the visibility and ranking of a website in the search engine results pages, in order to attract more visitors.
At Atomic Interactive we can be sure your website and your business reaches the most people possible!

If you are interested in a new website design and wanting to learn more about SEO contact Atomic Interactive at (937) 232-1155

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How to Get Your Website to Show up on Bing & Yahoo

SEO for Bing & Yahoo

What if I told you that your business may be missing out on almost 35% of customers. Now that I have your attention, let’s talk search engines. Everyone knows Google is king when it comes to search, but that doesn’t mean you should neglect the others. According to ComScore, Bing and Yahoo hold 35% of monthly searches and that number is sometimes as high as 80% depending on the industry. Obviously that’s not as much as Google’s 64%, but that is still a significant number of searches that you could be showing up for. That means your online marketing strategy shouldn’t only be limited to SEO for Google, but other search engines as well.

So you’re probably thinking to yourself, “Are you saying I now need to do 3x the work; are you kidding me?” Don’t worry, Yahoo uses Bing’s algorithm and index to determine who shows up for what. If you type in keywords, you’ll see Bing and Yahoo almost show identical results. So you don’t have to do that much.

Let’s Talk Statistics:

Now that you’re breathing at a normal pace again, let’s talk about how to adjust your strategy to include a focus on Yahoo/Bing. In 2010, Yahoo began using Bing’s algorithm so they’re essentially the same other than some minor differences. Bing is the primary search engine for Microsoft computers and iPhones. Fun fact: Siri (iPhone’s virtual assistant) is powered by Bing. Furthermore, Firefox uses Yahoo as their primary search engine. With that alone, you’re talking about a large number of users with Bing & Yahoo at their fingertips.

How to SEO for Bing and Yahoo:

So how should you go about making sure your site shows up on Yahoo & Bing? The first step is to make sure you are being Indexed. To ensure your site is being indexed, go to Bing.com and type in “Site:yoursite.com.” This will let you know what pages are being indexed and how you should adjust your SEO and online marketing strategy.

The next step is to have Bing crawl your site more frequently. While you’re tackling your SEO strategy, tell Bing to crawl your site using Bing Webmaster Tools so it will continue to pick up on the changes you’re making.

After you have your site indexed and crawled more frequently, begin your on-page and technical SEO. Be sure to use direct keywords because unlike Google, Bing likes straightforward keywords so be direct and to-the-point.  Keep in mind Bing considers H1 & H2 headings, SEO titles, and meta-descriptions to be highly important. In addition, your content and pages should include some geographical reference so you appear in local search results.

Final Thoughts:

If you search for your site on Yahoo or Bing and nothing shows up, it would be prudent to begin incorporating the steps mentioned above. It’s understandable if Google is your main focus, but to lose out on a third of customers can be make or break for your business. Just imagine what another 33% of customers would do for your business.

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How to Perform Keyword Research

Content is King, but Keyword Research Takes the Crown

Most people are familiar with keyword research, but for those of you who don’t, keyword research is when you research various words and phrases that people may enter into search engines. Keyword research is important because these terms can help you formulate an effective content and marketing strategy. Without proper keywords, search engines won’t be able to determine what content is most relevant to the person searching. Even for those of you who are familiar with keyword research, some of you don’t know how to go about it. I am going to outline 3 basic steps that will help you implement a successful marketing strategy and get people to find your business online.

Keyword Research Step 1:

Determine the topics associated with your business and Come up with a list of keywords based on those topics

Brainstorming is the first step in any successful keyword research. By coming up with topics associated with your business, such as products and services, it will allow you to narrow down what keywords you should be considering. Once you have your main topics you want to cover, come up with a list of keywords that not only you, but your customers will be searching for. A great idea is to wear your buyer’s shoes. Take into account what they would be search for since they are the one’s you’re trying to target. A way to do this is to take a look at your buyer persona’s (given you have already done them) because that will give you a better idea as to which customers will be searching for what. You should also consider talking to other employees, customers, and even friends to determine what they would type into Google if they were trying to search for your product or service.

Keyword Research Step 2:

Look at other relevant search terms on Google and see what keywords your competition is using.

Google is your best friend in this process. Google is where you’re trying to appear so looking at Google before any other software can save you a lot of time. With those keywords you compiled in the last step, begin typing those into Google and see what comes up. This will help you determine who’s ranking for what and whether it’s your direct competition or not. If it appears some keywords may be more difficult than others and you need other ideas, scroll down to the bottom of the page and take a look at Google’s related search terms. This will help you compile a larger list and once typed into Google, analyze whether those keywords would be more effective.

Keyword Research Step 3:

Use software to help you figure out the best keywords

There are many tools out there that will help you determine keyword difficulty levels and search volume. What we like to use is Google’s Keyword Planner and SEMrush. Use these softwares to plug in various keywords and flag any terms that are too difficult to show up for or have too low of a search volume. These tools will also give you estimates on whether your business has a chance to show up for the list of keywords you compiled in the previous steps.

Final Thoughts

Once you finish step 3 and narrow your list down even more, you’re finished. Now it’s all about tackling your on-site optimization and content. Incorporate these keywords (without stuffing) throughout your SEO titles, meta-descriptions, page URLs, and content. Just remember, keywords aren’t everything. Even if you get people to your site, if your content isn’t valuable, you won’t see any return. Use your keywords and content as your yin and yang in your marketing strategy. Once you do that, nothing will be able to stop you!

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Top SEO Mistakes

3 Common SEO Mistakes

Ranking your web pages on search engines are usually the foundation to any digital marketing strategy. Unfortunately, most people don’t know how to properly execute a solid SEO plan. This article is meant to provide you a quick and easy list that addresses the top 3 SEO mistakes and how to fix them.

SEO Mistake #1: Duplicate Content

Duplicate content is one of the most seen problems with a website’s SEO. Webpages are considered duplicate if they contain identical or nearly identical content. Excessive duplicate content may confuse search engines as to which page to index and which one to prioritize in search results. Using duplicated content across multiple pages may lead to traffic loss and poor placement in search results, and it may even provoke search engines to ban your page. Keep in mind, duplicate content can obviously be due to writing the same content on various pages, but it can also result from duplicate pages or internal issues.

How to fix duplicate content:

  1. Provide unique content on the webpage.
  2. Remove duplicate content.
  3. Add a rel=”canonical” link to one of your duplicate pages to inform search engines which page to show in search results.

SEO Mistake #2: Duplicate and missing meta-descriptions

A meta-description tag is a short summary of a webpage’s content that helps search engines understand what the page is about and can be shown to users in search results. Duplicate meta descriptions on different pages mean a lost opportunity to use more relevant keywords. Also, duplicate meta descriptions make it difficult for search engines and users to differentiate between different web pages. It is better to have no meta description at all than to have a duplicate one.

How to fix duplicate and missing meta-descriptions:

  1. Remove duplicate meta-descriptions and provide a unique description of the page
  2. Provide a unique, relevant meta description for each of your webpages.

SEO Mistake #3: Low text-HTML ratio

Your text to HTML ratio indicates the amount of actual text you have on your webpage compared to the amount of code. This warning is triggered when your text to HTML is 10% or less. Search engines have begun focusing on pages that contain more content. That’s why a higher text to HTML ratio means your page has a better chance of getting a good position in search results. Less code increases your page’s load speed and also helps your rankings. It also helps search engine robots crawl your website faster.

How to fix low text-html ratio:

Split your web page’s text content and code into separate files and compare their size. If the size of your code file exceeds the size of the text file, review your page’s HTML code and consider optimizing its structure and removing embedded scripts and styles.

In Conclusion

There are a significant number of other issues that can arise when optimizing your site for search engines, but begin addressing the one’s mentioned above and you’ll notice a difference. Just remember to take your SEO fixes one step at a time. Patience will go a long way when it comes to SEO.