Last week in Ohio, the temperature dropped to -3. The week before, we had two nights of freezing rain, followed by snow. Dayton was pretty much shut down.

But here at Atomic, things were business as usual. Development meetings, client meetings, preparing new designs… it was all good. Why? Because we were already using technologies that enabled remote working. So when we had to work from home for a few days… it was no big deal.

Remote working is becoming increasingly prevalent, across a variety of industries. But we think that some of the tools we’re using are making it more effective than ever. Here are two of our favorites.

  • We’ve used Basecamp for years to organize all of our projects. It provides web-based project management and collaboration, so everyone on our team – from designers and developers to clients and consultants – can see the same information, in real time. Basecamp also helps us keep projects on track – everyone can see the same schedules and milestones, and whether they’re completed or outstanding. It also lets us keep all the messages and files related to a project in one place – so they’re not spread across multiple hard drives and emails.
  • join.me is a free online meeting space that we use to hold staff meetings and client meetings. Join.me lets you “share” your screen with each meeting participant, so everyone can see the same thing you’re looking at and follow exactly what you’re clicking on. We use join.me in a variety of ways – to orient new clients to Basecamp, to train them on new content management systems, or to review wireframes and designs.

As Atomic’s “air traffic controller,” I also love the fact that projects don’t fall behind just because we can’t meet in person. Effective remote meetings let us keep things moving – even when snow, travel, or busy schedules intervene.

google adwords banner

Most people have a general understanding of AdWords—basically, any sponsored search results on Google.

But only a few people are AdWords Champions. I, apparently, am now one of them.

That’s because I recently passed Google’s Advertising Fundamentals Exam—a rigorous, strategy-oriented test that evaluates your understanding of how to manage an AdWords campaign. You get 120 minutes to answer 120 multiple choice questions, and you need 85% correct to pass. So there’s no messing around.

Passing the exam certifies me (and Atomic) as an expert on the basic aspects of Google AdWords as well as AdWords account management and the value of search advertising.

This expertise is important because more and more businesses are using AdWords as part of their marketing campaign. Because AdWords appear immediately on Google, they’re often preferred to organic SEO for businesses who need to enhance awareness or drive sales quickly. But because AdWords are becoming so pervasive, the keyword phrases used to generate ads are getting more competitive—making clicks more expensive.

So these days, you literally can’t afford to have a half-baked AdWords strategy. You’ll blow your budget before you even get started.

Our understanding of AdWords helps you to:

  • ensure that your ads appear on page one of Google for the lowest CPC (cost per click) possible.
  • ensure that your ads have the highest CTR (click through rate) possible. The CTR is the percentage of times an add is clicked when it shows on Google.
  • ensure that your ad clicks turn into conversions – whether onsite sales, PDF downloads, or contact forms.

In short, that means you get the most bang for your AdWords bucks.

I’m now on to my next project: pursuing certification in Google Analytics. I’m hoping to take and pass that test shortly after the new year. So for the holidays this year, I guess I’ll be studying. Merry Christmas, everyone, and talk to you in the new year.