Is email marketing dead? We recently saw a post on this topic, and it made us stop and think. If you can get Twitter and Facebook updates from your favorite companies, do you really need to get email from them too? We put our thinking caps on, and we thunk awhile, and we decided . […]
Here at Atomic, we talk a lot about organic search – getting your site a high ranking on Google through strong website content, without using paid ads. But paid ads do have a role in search, and pay-per-click is one of the best ways to utilize them. Pay-per-click involves advertising your business on a search […]
We mentioned in our previous blog entry that we’re a little bit obsessive about project planning. And we admit it—we are. But that’s because we’ve seen too many web projects derailed because of poor planning, or no planning. And that’s not what we want for our customers. So we take planning and project management seriously. […]
Carpenters are admonished to measure twice but cut once — a reminder that good decisions flow from good data. Getting things right at the outset means less time and money spent fixing things later — or rebuilding from the ground up. So what’s carpentry have to do with the web? Think of Google Analytics as […]
What if you developed a website based on a content management system optimized for one or two browsers? And then found out that your client is using neither — and can’t access your system or tools? Say “buh-bye” to your new business. Or, what if you sign a contract with a new online vendor for […]
When we talk with our customers about search engine optimization, one of the biggest things we emphasize is that SEO is not a one-time task. Rather, it’s a progression – a series of steps taken over time to ensure that your site is continually performing as well as it should. The tricky part is that […]
Wanted to take a minute this week to talk about one of our favorite web tools, StumbleUpon. We like StumbleUpon because, like so many social media tools, it can be good for business. We also like it because it’s a darn fun way to find new websites related to your interests. When you join StumbleUpon, […]
We’re excited to be participating in a new campaign, mentioned in the Dayton Daily News yesterday. It’s called Get Up Montgomery County, and its mission is to improve the health of kids ages 2 to 12. The project involves a variety of media efforts designed to encourage parents to make healthy choices for their children […]
In our previous post this month, we talked about usability – the importance of making sure your site is easy to use and navigate. Just as important as usability is persuade-ability. Designing a persuasive site goes beyond making sure users have the ability to perform certain tasks. It involves creating a site that encourages them […]
How usable is your site? If you asked your customers to discuss the fine points of web usability, you’d probably get a blank stare. But would your customers recognize a site with poor usability? You bet. And by recognize the site, we mean leave the site – immediately. Usability is about creating websites that make […]
A successful rebrand can transform how customers perceive your business, position your company for future growth, and better reflect the products or services you offer today. However, a website rebrand involves much more than designing a new logo or selecting updated colors. Every change made to your website can affect customer recognition, search engine visibility, […]