A few months ago we talked about deciding if a pay-per-click campaign is right for your company. I thought I’d back up today and review how pay-per-click works, as well as explain some strategies we use to help pay-per-click pay off for our clients. So … let’s start with the basics. Pay-per-click campaigns are created […]
So… you want to make money online? Putting a few items on Ebay is one thing. But building a successful online store is another. Whether you’re selling products, services, or information, careful planning is essential for success. Here are a few questions to consider before getting started: Inventory Do you have a brick-and-mortar store that […]
Each year, the Greater Dayton Advertising Association and the American Advertising Federation honors creative excellence in advertising by inviting accomplished advertising and design firms to take part in the Hermes award competition. There are three levels of Hermes awards: Gold, Silver and Bronze. Recipients of the Gold award are publicly recognized at an annual banquet, […]
If you’re a web developer and you’re not using jQuery, I have three words for you: get with it. jQuery is a JavaScript library that makes working with JavaScript a lot easier. Basically, it helps you code more efficiently and more cleanly than you could using regular JavaScript code. It cuts out a lot […]
One of the things that we’re proud of at Atomic is that we’re not just a bunch of development geeks. We’re also … design geeks! And part of design is creating logos. Sometimes we’re working with a new company that doesn’t have a logo yet. So we’re starting from scratch. Other times we’re working with […]
[hana-flv-player video=’/wp-content/uploads/2010/02/atomic_final_vmed.flv.flv’ /] We had the pleasure over the last three weeks of having Casey Spitnale, an intern from The School of Advertising Art join our team. Casey is an uber-talented young designer with a passion for interactive and motion design. We gave Casey a rough idea for a motion design piece that would show […]
Back when I was just a wee young designer, I used to jump onto Photoshop the second I started a new design. The result was lots of rework, and lots of wasted time. Over the past few years I’ve settled into a process that instead focuses on upfront preparation. I’ve found that spending a bit […]
Often when I’m talking with a potential customer, they get stuck one question. Is improving their website really worth the investment? They might want a good website in theory. But paying for it can seem like money spent on overhead, without much return on investment. That’s why I help customers figure out clear business goals […]
As Atomic’s project manager, my job is to plan our projects and keep them on track. Sounds easy enough … maybe even boring. But there’s one little thing that keeps my job challenging. Changes. Scope changes. Schedule changes. Software changes. You name it, I’ve seen it. In fact, it seems to me that no matter […]
I won’t give away all our secrets, but I will say that submitting the site to a number of directories was part of our strategy. For those who don’t know, directories are websites that categorize and list other websites. Business.com, for example, lists business websites in categories such as accounting, construction, and healthcare. Submitting your […]
A successful rebrand can transform how customers perceive your business, position your company for future growth, and better reflect the products or services you offer today. However, a website rebrand involves much more than designing a new logo or selecting updated colors. Every change made to your website can affect customer recognition, search engine visibility, […]