Entries by atomic

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Mastering Google AdWords

Most people have a general understanding of AdWords—basically, any sponsored search results on Google. But only a few people are AdWords Champions. I, apparently, am now one of them. That’s because I recently passed Google’s Advertising Fundamentals Exam—a rigorous, strategy-oriented test that evaluates your understanding of how to manage an AdWords campaign. You get 120 […]

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Is the Semantic Web the Next Big Thing?

Have you ever wished that the web was more helpful—and less robotic? Let’s imagine you’re traveling to Florida for Christmas.  You hop onto your search engine and query “christmas florida.” But the first eight results are about the city “Christmas, Florida” — not what you had in mind. Wouldn’t it be cool if search engines […]

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Thanks (giving) from Atomic

It’s the time of year when people sit back and reflect on the things they appreciate in life. With a long weekend stretching out in front of us, Ryan and I thought we’d take a minute to write about some of the things we’re thankful for. Call us sentimental … but we want to share […]

Working with Open Source Software

Some of our customers are nervous when we tell them that we use open source software for our web projects. They think that open source means fly-by-night or unregulated. That couldn’t be further from the truth. Open source applications —like Linux, MySQL, WordPress, and Firefox — are reliable and stable. Often they have fewer bugs […]

Mobile Applications vs. Mobile Formatting

There’s a big shift in how people are shopping these days. “Let me Google that and see where I can buy it,” or “let me find a discount on Coupon Sherpa” are showing up in everyday conversation. And people are searching for these things on their smart phones. If you want a chance at capturing […]

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Don’t Get Dumped

We live in a society that places an incredibly high level of importance on image. In this image-conscious, hyper-competitive business world we live and work in, using web design to effectively convey your company’s brand, corporate culture and values is essential for setting your business apart from your competitors. This makes your business’ website incredibly […]

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Social Media: 3 Tools, 3 Distinct Strategies

One of our clients asked for advice on approaching different types of social media. She knew in theory that creating new content is good, but she wasn’t sure what content to put where. “I have a blog, a Facebook fan page, and a Twitter account,” she asked us. “Should they all have different types of […]

Search Engine Ninja Needed

Atomic Interactive, A Dayton, Ohio website design agency is seeking a Search Engine Ninja to join our marketing team. We’re a fast growing, energetic team who loves to develop powerful online business tools, applications and strategies for our wide range of fun clientele. We work in a casual environment located Downtown in the Firefly building. […]

HTML5 and CSS3 make development more powerful than ever

HTML5 and CSS3 are the new web development tools on the scene, and they’re making life easier and more exciting for development geeks around the world. Earlier versions of HTML and CSS have been around for years. HTML, of course, is the language that browsers use to display web pages. And CSS is a tool […]

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Why 10 Heads Are Better Than 1

Internet marketing means more than just having a website, more than just having a fan page, it involves having what we refer to as a web presence. Developing a web presence requires a precise measurement much like a good suit…because one size does not fit all. This is also the reason why so many single-man […]