Designing a website without usability testing is like building a boat without a blueprint. You’ll make something, but whether it floats is a different matter. Usability testing fascinates me; in fact, I’m enrolled in grad school at DePaul University, studying for an MS in Human-Computer Interaction. And when I heard some debates recently about whether […]
By now, many of you many have heard about J.C. Penney’s epic fail: their recent attempt to trick Google and claim search superiority on a number of phrases you wouldn’t normally associate with Penney’s — phrases like area rugs and skinny jeans. The story goes like this. Over the course of several months, at the […]
Post Formats is a theme feature introduced with Version 3.1. Post Formats can be used by a theme to customize its presentation of a post.
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Nothing drives users crazy like a slow-loading website. Back in the day, we happily waited 30 seconds for pages to load over a 56K modem. Now, we expect pages to load immediately, and we get frustrated and click away when they don’t. There are a number of ways to optimize sites for speed; some involve […]
Nearly across the board, we recommend that clients include customer testimonials on their websites. Testimonials allow you to incorporate an objective perspective on your business as part of your marketing. They let you showcase how great your business is — without having to say it yourself. Here are some other reasons why testimonials are so […]
Last week in Ohio, the temperature dropped to -3. The week before, we had two nights of freezing rain, followed by snow. Dayton was pretty much shut down. But here at Atomic, things were business as usual. Development meetings, client meetings, preparing new designs… it was all good. Why? Because we were already using technologies […]
Fonts have been a sore spot for web designers for a long time. Back in the day, we were limited to the most basic of fonts – Arial, Times, and Helvetica – because we needed to use fonts that most people had on their machines. Then came the time of JavaScript- and Flash-based plug-ins. They […]
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[hana-flv-player video=”https://atomicinteractive.com/wp-content/uploads/2011/01/chipotle-mix.flv” width=”500″ height=”280″ description=”” player=”1″ autoload=”true” autoplay=”false” loop=”false” autorewind=”true” /] Everybody loves Chipotle. But nobody likes getting to the last bite of their burrito and finding that all they have left is a dry tortilla and a few bits of lettuce. Here at Atomic, we have innovated a new way of managing your burrito […]
Google Maps’ APIs are one of the most functional tools out there for businesses. They let you embed Google’s vast amounts of location data in any website you create, whether it’s desktop or mobile. The newest versions of the APIs have been improved to load fast on mobile browsers like the iPhone and Android. They’re […]
A successful rebrand can transform how customers perceive your business, position your company for future growth, and better reflect the products or services you offer today. However, a website rebrand involves much more than designing a new logo or selecting updated colors. Every change made to your website can affect customer recognition, search engine visibility, […]