Content is King, but Keyword Research Takes the Crown Most people are familiar with keyword research, but for those of you who don’t, keyword research is when you research various words and phrases that people may enter into search engines. Keyword research is important because these terms can help you formulate an effective content and […]
What is Email Marketing & Why is it Important? Email marketing is a method of marketing that is meant to reach audiences through the use of email. This is usually done in conjunction with advertisements, newsletters, free resources, or other means in order to build a relationship between your company and the customer. This is […]
3 Common SEO Mistakes Ranking your web pages on search engines are usually the foundation to any digital marketing strategy. Unfortunately, most people don’t know how to properly execute a solid SEO plan. This article is meant to provide you a quick and easy list that addresses the top 3 SEO mistakes and how to […]
A picture can really speak volumes in the digital world. You grab your laptop, tablet, or phone and decide to get online. No matter what website you land on, they will all have (the good ones that is) something in common; relevant and high quality photos. You probably have some basic marketing knowledge and have […]
If you don’t have these 4 things, you need a new website. Online shopping has become one of the easiest and efficient ways to shop. That’s why more and more people are going online to look for products and services rather than going to a physical location. That means your company’s website is crucial to […]
Social Media & Reputation Management What if I said you could eliminate a lot of customer service headaches by using social media? Imagine going to your favorite fast-food joint and getting home noticing your hamburger doesn’t have the pickles you ordered on it. You love this place so you don’t make it a big deal, […]
How do You Get People to Review Your Business? For most industries, it can be difficult to get positive reviews. This is most certainly something to focus on considering Google’s algorithm penalizes your company’s organic search results if you have negative reviews. Bounce Back From Negative Reviews Have you ever went to Amazon to buy […]
Should your B2B company be using social media? The answer is a resounding yes. I hear this question all the time, especially when talking to companies about their marketing. Most B2B companies have hopped on the social bandwagon and know social media is a valuable marketing outlet, but they don’t know how it fits into […]
Should I Do My Company’s Marketing? So you’re a business owner who wants to boost sales by doing some marketing. You don’t know whether you should do this yourself, how to do it, or where to even start. You have so many various tasks that need done each day so there’s no way you can […]
Do You Know How Your Customers Shop? Let’s face it, you don’t always buy a product the first time you hear about it or look at it. Usually you go through several different buying stages. Most commonly those stages are awareness, consideration, and decision. Consider for a moment if you just decided you wanted to […]
A successful rebrand can transform how customers perceive your business, position your company for future growth, and better reflect the products or services you offer today. However, a website rebrand involves much more than designing a new logo or selecting updated colors. Every change made to your website can affect customer recognition, search engine visibility, […]